About
We partnered with a client in the audio advertising space to redesign and implement new features across their digital ecosystem. After a thorough UX audit, we turned a complex, inconsistent interface into a seamless, user-friendly experience. Impressed with the results, the client asked us to redesign another platform to align visually and structurally, as well as create a new branding and logo.
Challenge, approach, and impact
Background
The client provides an audio advertising platform designed to help brands create, manage, and optimize voice ad campaigns across streaming services and podcasts. Although the product had valuable features, its existing design and user experience limited adoption and effectiveness.
The client's input
The main challenges included poor user experience due to a cluttered and inconsistent interface, low performance and outdated visuals and lack of structural alignment across platforms.
Client's goal
The client wanted a full redesign to improve usability, modernize the UI, align the ecosystem visually and structurally, and introduce new features that would enhance campaign management and user engagement.
How we built
Testimonials
Andriana Bila, UX/UI Designer @ OTAKOYI
OTAKOYI
“Working on this project was a genuinely rewarding experience. From the very beginning, the client was open-minded, communicative, and deeply engaged in the design process. They provided clear insights into their users’ pain points and trusted us to explore creative solutions, which allowed us to approach the redesign strategically rather than just visually. One of the highlights of our collaboration was the productive feedback loop — we had regular syncs where ideas were challenged in a constructive way, leading to better outcomes.“
Team structure
Client team
Peter
Founder & CEO
Daily point of contact
The client stakeholders were working closely with the team at OTAKOYI
Agency team
1 x Project Manager
Governance
1 x UX/UI Designer
Production
1 x Graphic Designer
Production
