About
Freshr is a platform designed to enhance the university experience beyond academics, helping students connect with each other, discover communities, and build meaningful relationships. At the same time, it bridges the gap between students and local businesses, creating opportunities for engagement and support within the university ecosystem.
Challenge, approach, and impact
Scaling a Campus Social Platform from Vision to MVP
Freshr Social Ltd had a clear product vision and high-fidelity designs, but lacked the engineering capacity to bring the platform to life at the speed required by the market. The challenge was to build a complex, feature-rich mobile application — including communities, messaging, stories, and monetization — while maintaining design fidelity and delivering within a tight timeline.
How we built
Testimonials
Pablo Ruiz, Backend Engineer @ OrchardTek
OrchardTek
“Working on the Freshr project was a challenging and rewarding experience. As part of a two-developer team, we built a social media platform for universities within a tight four-month timeline, requiring a scalable architecture to handle dynamic user behavior while maintaining performance and cost efficiency. We implemented key features such as posts with media, stories, reels, and messaging, all supported by a cloud-based infrastructure. The result was a stable first version now being promoted across universities in the UK. The project’s success was strongly supported by excellent team collaboration. Consistent communication, design guidance, and coordination were key to staying aligned, while a solid QA phase ensured a smooth and low-friction production release.“
Team structure
Client team
Ethan
Founder and CEO
Project stakeholder
The client stakeholders were working closely with the team at OrchardTek
Agency team
1 x Product Manager
Governance
1 x Backend Engineer
Production
3 x Frontend Engineer
Production
1 x QA Specialist
Production
