About
OrchardTek led a full branding, packaging, and character design project for Hello Sugarhouse’s educational toy line. We created cohesive visual identities and storytelling for products like Magic Timber, Giant Gen Blocks, and Mushroom Cottage, ensuring a playful and engaging brand experience aligned with the company’s vision, from concept to final production.
Challenge, approach, and impact
Racing Against Time to Bring a Brand to Life
Deliver a complete branding, packaging, and character design system for three distinct educational toy products within just 1.5 months. The challenge was to balance speed and creativity while ensuring each product had its own identity, yet remained cohesive within a unified and engaging brand universe ready for launch.
How we built
Testimonials
Andrea Urruela, Branding Designer @ undefined
“Working on this project was incredibly rewarding. Bringing multiple products to life within such a tight timeframe pushed me to stay focused and creative throughout the entire process. Seeing everything come together into a cohesive and playful brand experience, ready for launch, was truly fulfilling.“
Team structure
Client team
April
Founder
The client stakeholders at Hello Sugarhouse were working closely with the team at OrchardTek
Agency team
Branding Designer
Production
