About
The In Vogue Vision experience showcases an immersive panorama featuring 8 iconic Vogue Singapore covers and other digital content like GIFs, reels, music, paired with an exclusive 360-degree video by renowned fashion photographer Nick Knight. Using Apple Vision Pro’s advanced three-dimensional aesthetics, users explore Vogue’s legendary history through striking visuals, complemented by SHOWstudio's 360° video of Charli XCX.
Challenge, approach, and impact
Creating a Spatial Gallery for an Interactive Fashion Experience
The In Vogue’s Vision is a spatial showroom designed to immerse users in a fashion-forward infinite canvas. Combining AR spatial design and 360° VR video, the experience reimagines Vogue covers as interactive entry points, blending iconic content with innovative presentation. At its core was the principle of content reuse — breathing new life into existing assets through fresh, dynamic storytelling rather than creating from scratch.
The Concept
The idea was to create an infinite canvas transforming how fashion is presented and experienced. A dynamic space where content comes alive and can be explored in entirely new ways. This vision took shape with eight interactive Vogue covers, each featuring supplementary content that reimagined the future of editorials. Powered by Apple Vision Pro, the infinite canvas would turn iconic covers into interactive fashion experiences.
Great Expectations Meet Two-Week Timeline
With a tight two-week timeline — one week for preparation and one for development — precision was critical. Discussions were focused on key priorities, leaving room for last-minute refinements. Since 99% of visitors used Apple Vision Pro for the first time, the interface prioritized clarity. Intuitive pinch-and-slide interactions made the showroom approachable even to non-technical users, offering an engaging introduction to spatial experiences.
How we built
Testimonials
Bettina von Schlippe
Vogue Singapore
“On behalf of Vogue Singapore, I would like to extend my heartfelt appreciation for your exceptional contributions to our NEXT IN VOGUE event. Your collaboration on the Apple Vision Pro experience, showcasing the behind-the-scenes photoshoot with SHOWstudio and Nick Knight, was nothing short of extraordinary. It was a pleasure working with such a committed team“
Team structure
Client team
Bettina von Schlippe
Publisher
Project stakeholder
The client stakeholders at Vogue were working closely with the team at nomtek
Agency team
1 x Project Manager
Governance
1 x QA Engineer
Production
1 x Apple Vision Pro Developer
Production
1 x Product Designer
Production