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Mooncascade employed leading-edge web technologies such as React & Next.js in the overhaul of TVPlay's platform. React, a JavaScript library for building user interfaces, facilitated the development of a fast, efficient, and user-friendly interface. Next.js further enhanced this, allowing for both server-side and client-side rendering. This combination resulted in a web solution that offered instant page loads and smooth navigation. The resultant user interface was not only visually appealing but also delivered a highly responsive and seamless user experience.


Modern Web Development

To drive user engagement and retention, Mooncascade integrated new features exclusive to registered users. These features included personalization options like 'Favorites' and 'Continue Watching', and access to DRM (Digital Rights Management) protected content. This personalized, content-rich approach served to increase user registrations by offering a more tailored and immersive experience to viewers.


Enhanced User Registration Features

Recognizing that seamless payment processing significantly enhances the user experience, Mooncascade implemented various payment methods for TVPlay. Users could choose from credit card payments, PayPal, or mobile payments via Fortumo, offering them flexibility and convenience. This inclusivity of diverse payment options was designed to simplify the transaction process and potentially increase conversion rates by reducing barriers to purchase. The easy-to-use and secure payment process would also have helped build user trust and satisfaction.


Diverse Payment Options

The implementation of modern web development technologies like React & Next.js led to instant page loads and smooth navigation, thereby significantly enhancing the user experience. The new web solution also enabled users to stream localized content from various devices, providing them with a seamless and versatile viewing experience. This transformation likely improved viewer satisfaction and retention.


Enhanced User Experience

The introduction of new functionalities and content for registered users, coupled with the integration of various payment methods for pay-to-watch customers, led to an increased registration rate and conversion of registered users to paying users. This suggests that the newly implemented features and smoother user journey contributed to an uplift in revenue for TVPlay.


Increased Conversion Rates

I like working with Mooncascade because they deliver what is promised. Their open communication and involvement helped us to structure and steer the collaboration in the right direction. Everything felt professional and sufficient.

Tomas Šakauskas

Head of Software

Anonymous

Learn how Mooncascade worked with TVPlay and how they can support your Entertainment product and team.

Mooncascade Success Story in Entertainment for TVPlay - A case study | 2024

With an increasingly competitive online streaming landscape, TVPlay faced the challenge of delivering a seamless, intuitive, and responsive user experience. The complexity lay in creating a solution that provided instant page loads, smooth navigation, and the ability to stream from various devices without compromising the quality of content delivery.


Improving User Experience Amidst Technological Complexity

In an era where user acquisition and retention are paramount, TVPlay faced the challenge of not only increasing user registrations but also converting these registered users into paying customers. The task involved the integration of appealing features for registered users and convenient, secure payment options for pay-to-watch customers in an increasingly competitive market.


Increasing Registration and Conversion Rates in a Competitive Market

The client stakeholders at TVPlay were working closely with the team at Mooncascade

TVPlay's Leap into Next-Gen Streaming Entertainment

Mooncascade

By leveraging cutting-edge technologies like React & Next.js, we transformed the user interface into a swift, seamless experience. Creating personalized features for registered users was a highlight, driving engagement and enhancing user retention. Integrating diverse payment options demonstrated the importance of user convenience, making this project a gratifying feat in innovation.