About
TVPlay, an eminent name in the entertainment industry, embarked on a transformative journey with Mooncascade to revamp its streaming platform using modern web development technologies, enhancing user experience and driving up conversion rates.
Challenge, approach, and impact
Improving User Experience Amidst Technological Complexity
With an increasingly competitive online streaming landscape, TVPlay faced the challenge of delivering a seamless, intuitive, and responsive user experience. The complexity lay in creating a solution that provided instant page loads, smooth navigation, and the ability to stream from various devices without compromising the quality of content delivery.
Increasing Registration and Conversion Rates in a Competitive Market
In an era where user acquisition and retention are paramount, TVPlay faced the challenge of not only increasing user registrations but also converting these registered users into paying customers. The task involved the integration of appealing features for registered users and convenient, secure payment options for pay-to-watch customers in an increasingly competitive market.
How we built
Testimonials
Anonymous
Head of Software, TVPlay
“I like working with Mooncascade because they deliver what is promised. Their open communication and involvement helped us to structure and steer the collaboration in the right direction. Everything felt professional and sufficient.“
Team structure
Client team
Tomas Šakauskas
Head of New Media
Project stakeholder
The client stakeholders at TVPlay were working closely with the team at Mooncascade
Agency team
1 x Product Manager
Governance
3 x Backend Engineer
Production
2 x Web Developer
Production
1 x Solutions Architect
Production