About
Tickmill, a global multi-asset broker, aimed to match web functionalities with a native mobile app to engage its growing mobile user base and compete effectively. Mooncascade developed an MVP for iOS & Android, analyzing and adapting Tickmill's existing backend, focusing on a seamless UX/UI for KYC/AML, and ensuring robust third-party integrations. This launched Tickmill's mobile trading presence and evolved into a multi-year partnership.
Challenge, approach, and impact
The Competitive Leap into Mobile Trading
Tickmill faced the urgent challenge of modernizing its service delivery as customers increasingly moved to mobile and competitors already offered mobile solutions. The scope required developing a native mobile application that mirrored the extensive functionalities of their existing web platform, ensuring they could effectively compete and meet evolving user expectations in the fast-paced FinTech market.
Integrating Mobile Seamlessly into an Existing Complex Ecosystem
A significant challenge was introducing a mobile application into Tickmill's established product lineup and existing infrastructure. The project scope demanded a thorough analysis of their current backend to ensure it could support new iOS and Android frontends alongside multiple websites, while also catering to diverse operating systems, countries, and regulatory legislations.
Balancing Full Functionality with Rapid Mobile Market Entry for Tickmill
Tickmill aimed for its mobile app to eventually support all desktop functions, a complex undertaking. The initial scope, however, focused on developing a Minimum Viable Product. This strategic challenge involved identifying core features for the MVP to shorten the time to market, allowing Tickmill to quickly gain user insights and establish a mobile presence.
How we built
Testimonials
Konstantinos Zinonos
Tickmill
“If you want to have the same success we did, you have to be involved in the project as well. It’s a crucial part of the project that the customer is involved [and] gives fast feedback to [Mooncascade]. Otherwise, success is not guaranteed.“
Team structure
Client team
Konstantinos Zinonos
Head of Project Management
Project stakeholder
The client stakeholders at Tickmill were working closely with the team at Mooncascade
Agency team
2 x Project Manager
Governance
2 x iOS Developer
Production
2 x Android Developer
Production
1 x QA Engineer
Production