About
Step Your World is a travel mobile app developed by Miquido, blending social media with travel experiences. The app enables users to discover, save, and share travel tips through map-based peer-to-peer recommendations. Targeted at Generation Z, it offers fast account creation, real-time activity feeds, personalized content, and an intuitive exploration of points of interest. Miquido developed the MVP, focusing on a native iOS app with a Node.js a
Challenge, approach, and impact
Challenges in Creating Step
In social media apps, maps are a helpful feature that enhance user experience. What sets Step apart is its mini guides integrated directly into maps, enabling users to explore city areas or follow their favorite content creators' paths. Bringing this unique mapping experience to life was challenging, involving both legal and technical aspects like ensuring proper caching policies and selecting the right map provider.
Complex MVP Idea
The complexity of the initial MVP idea for Step, requiring reorganization to align with MVP standards.
Reconciling UX Principles with Artistic Flair
The client's solid branding, clear product vision, and low-fidelity prototypes showed their idea was well-developed. However, balancing UX principles with the desire to create a trendy, visually appealing app for millennials required significant effort.
Challenging Map Implementation
The unique mapping experience implemented in Step, allowing users to explore city regions and follow content creators' paths.
How we built
Testimonials
Robyn
Step Your World
“The Miquido team undoubtedly knows the significance of making knowledge-based decisions in business. Miquido recommended implementing analytical tools to collect data when we launched our app – having access to these tools allowed us to make data-driven answers and get to know our users’ behaviour. We used this information to move quickly and iterate the product.“
Team structure
Client team
Robyn
Founder
Daily point of contact
Rachel
Founder
Project stakeholder
Patsy
Product Manager
Daily point of contact
The client stakeholders at Step Digital London Limited were working closely with the team at Miquido
Agency team
1 x Project manager
Governance
1 x React.js Developer
Production
2 x Senior Node.js developer
Production
1 x Senior Quality Assurence
Production