Vedran Nikolić

Managed the end-to-end product lifecycle, delivering a new e-commerce platform that increased revenue by 15%, improved customer acquisition, enhanced user engagement, improved customer retention by 10% and decreased churn rate by 4%. Partnered with cross-functional teams (stakeholders, UI/UX designers, engineers) to create intuitive and engaging digital experiences. Conducted A/B testing and data analysis, optimising user journeys and driving a 30% increase in key user actions. Defined and communicated product strategies and roadmaps aligned with customer feedback, market trends, and business goals. Established continuous product discovery processes, integrating user needs into decision-making and ensuring data-driven prioritisation. Fostered a culture of continuous improvement and customer-centricity within the team and the entire organization.

Led Discovery and Design Efforts to develop a tailored software solution for a media agency, enhancing workflow efficiency across internal teams managing diverse client portfolios. Delivered a Software Solution that drove a 40% increase in internal team productivity by streamlining processes, reducing operational bottlenecks and waste. Collaborated with Cross-Functional Stakeholders to define requirements, conduct user research, and create an intuitive design that aligned with agency goals.

Managed the platform development during NAGA's transition from SwipeStox, driving a valuation increase from $0 to $600 million within 3 years. Collaborated with cross-functional teams to develop and launch a crypto wallet feature, leveraging secure design principles and enhancing user experience for cryptocurrency transactions. Defined and prioritised product requirements for web and mobile app interfaces, utilising user interaction analysis and feedback to inform iterative improvements.