Igor Kraisnik

Collaborated closely with the product and development teams to deliver an engaging and intuitive user experience for a social challenge and betting platform built around viral content. Designed the entire user journey (Web and Mobile), from onboarding to challenge participation, with a focus on clarity, motivation, and community engagement. Developed the UX flow and interface for a custom betting mechanism using the native UVIRAL token. Crafted a dynamic splash screen and a multi-step onboarding flow to explain the app’s unique value proposition. Created interactive prototypes in Figma to validate concepts and streamline developer handoff. Led the visual design of the web-first MVP, balancing aesthetics with performance and responsiveness. Designed key engagement mechanics including challenge creation, submission voting, and influencer loops. Contributed to gamification elements by integrating visual cues, achievement badges, and reward progressions. Iterated quickly based on user testing and stakeholder feedback to refine the platform’s core usability. Leveraged AI tools to accelerate design iteration, enhance decision-making, and ensure a seamless integration between design and development workflows.

Responsible for leading user experience and user interface design initiatives to create intuitive, user-centered digital products. Developed a highly intuitive application tailored for non-tech-savvy factory workers, ensuring seamless adoption and minimal training time. Designed a data-driven user interface for real-time monitoring of cutting and drilling tools, enabling seamless integration with ERP systems like SAP. Translated complex manufacturing data into clear, actionable insights through visual dashboards, interactive reports, and real-time alerts. Championed prototyping as a core strategy, ensuring that product concepts were validated before development, reducing costs and improving final product quality. Developed a design system and UI components that ensured consistency, scalability, and efficiency across multiple SECO digital products. Advocated for human-centered design in industrial environments, shaping SECO’s long-term digital strategy and positioning the company as a leader in smart manufacturing solutions.

In charge of guiding the organization's digital product strategy, operations, and transformation. Led and managed teams to develop, implement, and optimize digital initiatives aimed at achieving business goals, enhancing customer experiences, and driving operational efficiency. Developed and executed a robust digital product strategy that aligned with business objectives, resulting in an increase in product adoption. Led a cross-functional team of 16 professionals in delivering digital product development initiatives, ensuring timely delivery and driving innovation across the product lifecycle. Directed the redesign and optimization of digital product features, improving user experience and increasing customer satisfaction. Introduced digital product tools and automated processes that improved operational efficiency, reducing costs while optimizing product development workflows.