About
Lengin was hired by Owndays, an eyewear retail company, to revamp their outdated website following its acquisition by Lenskart. Our team developed a modern front-end using React, Redux, and other cutting-edge technologies, significantly enhancing user experience and performance. The new site, 2.73 times faster, boasts a cleaner UI, improved catalog features, and seamless navigation, boosting both usability and sales potential.
Challenge, approach, and impact
Legacy code and outdated technology
The existing website was built on old technology and had poor performance, affecting SEO and the overall user experience.
Tight deadlines
Due to the acquisition and business transformation, there were strict deadlines for the redevelopment of the website to meet the new brand and design requirements.
User experience overhaul
The previous UX/UI was not user-friendly, causing friction in the user journey and resulting in a poor conversion rate.
How we built
Testimonials
Anonymous
Lengin
“It was seamless collaboration on a fast-paced, large-scale project that is both challenging and inspiring.“
Team structure
Client team
Paulo A
CTO
Project stakeholder
The client stakeholders at OWNDAYS were working closely with the team at Lengin
Agency team
2 x Frontend Developer
Production
