Maksym F.

Restructured the product lineup to enhance customer value: removed standalone refill purchases (available only for repeat orders), introduced a travel pack as a gift for orders over 2500 UAH, implemented a cascading discount system (-15% for 2 items, -25% for 3), added Bloom for skin and hair beauty, attracting new customers, and launched bundles with discounts up to 20% for convenience.

As Head of eCommerce, I drove digital commerce growth through strategic vision and leadership. Key achievements include achieving a 60% top-10 Google ranking, delivering 900%-1000% ROI in Google Ads, and generating 14,000-15,000 monthly leads. I improved conversion rates from 2.5% to 7%, increased website revenue share by 70% (reaching a $10M valuation), and successfully launched Amazon sales. I managed budgets, conducted performance analysis, and fostered innovation, ensuring sustained growth and success.

As Head of Digital, I developed a successful lead generation strategy that generated over 50,000 leads and played a key role in shaping the school's brand identity. I expanded the organization into event management, attracting 5,000+ attendees to events like Ufuture, UGrowth, and Win Win Night. As the first marketer in the company, I built marketing initiatives and client acquisition processes from scratch. I managed both in-house and subcontracted teams, particularly PPC specialists, ensuring seamless campaign execution. My leadership fostered innovation, strengthened visibility, and drove the school's growth within the dynamic UNIT.City innovation park.