About
Fashionesta is an innovative multistore e-commerce platform designed to cater to a diverse range of fashion enthusiasts. Utilizing advanced technologies like Varnish for caching and Sphinx for search optimization, the platform offers a seamless shopping experience. Target audience Fashion Enthusiasts: Individuals looking for the latest trends and styles across various fashion categories. International Shoppers: Customers from different geographic
Challenge, approach, and impact
Multistore Functionality
Fashionesta supports multiple stores under one umbrella, allowing different brands to operate independently while sharing a centralized backend. This enables easy management of various product lines and enhances the overall shopping experience.
Custom Integration with MailChimp and ERP
We have developed a robust integration between Fashionesta and MailChimp, as well as external ERP systems. This integration automates marketing campaigns and inventory management, enabling efficient communication and seamless data flow between platforms.
Widget Creation and Custom Development
Our team is equipped to handle a wide range of tasks, from creating custom widgets that enhance functionality to developing bespoke features that meet specific client requirements.
GeoIP Detection and Automatic Redirect
Our implementation of GeoIP detection ensures that visitors are automatically redirected to their respective store based on their location. This feature allows customers to view localized content, including pricing and promotions, enhancing relevance and engagement.
Tailored Mobile Menu
Understanding the importance of mobile usability, we designed a custom mobile menu that differs from the desktop version. This ensures a smooth and intuitive navigation experience for mobile users, driving higher engagement and conversion rates.
How we built
Testimonials
Robert Boewer
Fashionesta
“As the President of Fashionesta, I want to thank the Kozak Group team for their exceptional work on our platform. Their expertise, professionalism, and dedication resulted in a seamless Magento 2 implementation, improved performance, and an enhanced user experience. The team exceeded our expectations, delivering a solution that perfectly aligns with our business goals. Great job!“
Team structure
Client team
Robert Boewer
President Fashionesta
Project stakeholder
The client stakeholders at Fashionesta were working closely with the team at Kozak Group
Agency team
1 x Tech Lead Magento
Production
2 x Magento Developer
Production
1 x QA
Production
1 x Project Manager
Governance
