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Underline is the answer that matches the needs of today’s interconnected scientific community. It’s the largest on-demand repository of scientific, citable lectures; an online platform that eliminates the pitfalls of attending a conference, bringing together conference organizers, speakers, and knowledge-seekers alike.

Fixing a broken industry

The name Underline evokes the memory of reading through a scientific paper and highlighting the important bits. We defined how the new brand should look and sound across all touch points. We’ve created an entire brand experience, from font and colors to taglines and opening animations at the beginning of the lectures. 

The goal was to make Underline appear cutting-edge, premium, & serious but not intimidating to users more accustomed to reading articles than watching videos.

Underlining the important

A feature-rich base for all online events that mimics the look and feel of attending a real-life conference.

A comprehensive collection of scientific work in the form of video lectures and presentations, all citable with a DOI number. 

Curated playlists of video lectures that can be viewed like a mini-series. 

From the reception desk to the Q&A session, Underline recreates all facets of a scientific conference. 

A conference experience in the comfort of your home or office

"Infinum’s greatest qualities are remarkable professionalism, genuine dedication, and a high level of expertise."

Jernej M.

Scientific conferences are a powerful channel for disseminating knowledge, but they’re not perfect. Attending is expensive and time-consuming, and participants often struggle with the juggling of many activities. The majority of conference presentations are not preserved, making it impossible to retrieve knowledge.

Conferences are flawed

How should an eLearning brand be visually communicated across all touch points

Establishing an eLearning Brand

Underline Scientific Conferences

Infinum

"Scaling an entirely new digital service requires responsiveness and adaptability. Underline was designed and developed according to Agile principles, ensuring a quick and continuous feedback loop between teams. We were quick to adapt to client needs and market demands, scaling the team as required."