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Facilitated a series of discovery workshops that resulted in a comprehensive strategy for designing, developing, and launching the wallet. This strategy was meticulously crafted to align with Mara's timeline and business objectives.


Laying the foundation with a robust strategy

Mara's product had strict predefined deadlines to meet. In order to accommodate this, we deviated from the conventional development process and implemented a continuous cycle of discovery, delivery, and testing, all happening concurrently. We made it a priority to validate each feature before initiating development, eliminating any reliance on assumption-based solutions.


Discover – Deliver – Test – Repeat

The app embraces minimalism by eliminating visual clutter and unnecessary information. Navigation is thoughtfully organized around five essential points, empowering users to swiftly and effortlessly accomplish any desired action.


UX in the spotlight

Our primary emphasis was on expediting product growth while Mara concurrently assembled their team. Initially starting with a compact core team, we progressively expanded to a peak of 25 individuals during our collaboration. As the client's team gained self-sufficiency, we gradually transitioned out of the engagement.


Perfect-fit team

Within the span of 11 months, we successfully conceptualized and built a robust fintech platform designed to accommodate high volumes of users. Employing an agile approach, we diligently developed and delivered the platform to achieve each quarterly milestone without compromise.


A scalable fintech platform to accomodate millons of users in 11 months

Amazing pre-lanch momentum due to stellar marketing and product flair 


4M users verified before launch

From idea to MVP and to market, we spent 4 months due to stellar collaboration and cross-continent communication.


To market in 4 months

We successfully translated Mara's visionary concept into a valuable tool that actively promotes financial literacy and empowers individuals with financial freedom. By establishing a solid foundation for the platform, Mara is now equipped to envision and implement new features, thereby unlocking a plethora of opportunities for its target market.


20k users boosting financial literacy

The number one thing I hear from Mara Wallet users is how easy it is to use and navigate. It’s intuitive, it just makes sense.

Dearg Obartuin

Co-Founder

Anonymous

Learn how Infinum worked with Mara and how they can support your Web3 product and team.

Infinum Success Story in Web3 for Mara - A case study | 2024

Leveraging Web3 blockchain technology, create a digital wallet that is fast and secure for easier asset management and a platform for learning how to make better financial choices in Africa.


Enabling financial freedom to the African people

Due to limited team capacity initially, Mara faced challenges in strategizing and expeditiously bringing their ambitious vision to the market. 


Matching vision with product

Account for certain market-specific limitations, such as the use of low-spec Android phones, unstable network coverage in certain areas, and the tariffs that can come with modest mobile data packages.


Align the product with the needs of African users

The client stakeholders at Mara were working closely with the team at Infinum

Helping Mara Build Africa’s Portal to Web3 and Crypto

Infinum

Great to work on Mara Wallet with the team—a product that reaches millions of users, provides actual value to those people, and makes an impact on the African market.

Infinum

Helping Mara Build Africa’s Portal to Web3 and Crypto

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