About

Mara is an exceptional wallet that harnesses the power of Web3 blockchain technology to oversee assets, foster financial literacy, and empower individuals with increased financial autonomy throughout the African continent. Read more

CASE STUDY DETAILS

Client logo

Mara

Seed to Series A Startup

Nairobi, Kenya

Project work

11 - 25 people

9 - 12 Months

€250 - 1M

Agile

FOCUS AREA

Challenge, approach, and impact

  • Enabling financial freedom to the African people

    Leveraging Web3 blockchain technology, create a digital wallet that is fast and secure for easier asset management and a platform for learning how to make better financial choices in Africa.

  • Matching vision with product

    Due to limited team capacity initially, Mara faced challenges in strategizing and expeditiously bringing their ambitious vision to the market.

  • Align the product with the needs of African users

    Account for certain market-specific limitations, such as the use of low-spec Android phones, unstable network coverage in certain areas, and the tariffs that can come with modest mobile data packages.

Testimonials

Two blue lines

“The number one thing I hear from Mara Wallet users is how easy it is to use and navigate. It’s intuitive, it just makes sense.“ Read more

Anonymous

Co-Founder at Mara

VERIFIED

Two blue lines

“The number one thing I hear from Mara Wallet users is how easy it is to use and navigate. It’s intuitive, it just makes sense.“ Read more

Anonymous

Co-Founder at Mara

VERIFIED

Two blue lines

“The number one thing I hear from Mara Wallet users is how easy it is to use and navigate. It’s intuitive, it just makes sense.“ Read more

Anonymous

Co-Founder at Mara

VERIFIED

Two blue lines

“The number one thing I hear from Mara Wallet users is how easy it is to use and navigate. It’s intuitive, it just makes sense.“ Read more

Anonymous

Co-Founder at Mara

VERIFIED

Two blue lines

“The number one thing I hear from Mara Wallet users is how easy it is to use and navigate. It’s intuitive, it just makes sense.“ Read more

Anonymous

Co-Founder at Mara

VERIFIED

Two blue lines

“The number one thing I hear from Mara Wallet users is how easy it is to use and navigate. It’s intuitive, it just makes sense.“ Read more

Anonymous

Co-Founder at Mara

VERIFIED

Team Structure

Client logo

Client Team

Project stakeholder

Dearg

CO-founder and CTPO

Dearg Obartuin

The client stakeholders at Mara were working closely with the team at Infinum

Client logo

Agency Team

Governance

1 x Account manager

Governance

2 x Project managers

Production

8 x Mobile developers

Production

3 x UI/UX

Production

4 x Backend developers

Production

2 x Quality assurance engineers

Governance

1 x Product strategy

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