About
DirectAvenue plans and optimizes Linear TV and Connected TV campaigns using an analytical, audience-first approach. First Factory delivered design and development for two major initiatives: a Media Buying System and the DA Apollo platform, backed by extensive user research and a modern React.js, NestJS, and AWS stack.
Challenge, approach, and impact
Two platforms, one modern technical foundation
Direct Avenue needed both a Media Buying System and a new DA Apollo platform built from the ground up, with a technology stack and design language capable of supporting sophisticated media planning, buying, and daily optimization across Linear TV and Connected TV.
How we built
Testimonials
Marc
DirectAvenue
“Congratulations Jason. FYI, our project is off to a great start.“
Team structure
Client team
Marc
CEO
Project stakeholder
The client stakeholders at DirectAvenue were working closely with the team at First Factory
Agency team
2 x Full Stack Developers
Production
1 x QA Engineers
Production
