About
When Bellator MMA was owned by Viacom, First Factory built a custom CMS, website, and mobile app from scratch to make the brand fully independent of Viacom's media assets. The nearly year-long project delivered live-streaming with geo-fencing, fighter and user profiles, and gamified fight picks that brought in new audiences.
Challenge, approach, and impact
A media brand fully dependent on its parent company
Bellator MMA needed to operate independently of Viacom's media infrastructure, with its own CMS, website, and mobile app capable of live-streaming events with geo-fencing, managing fighter and user profiles, and supporting fan engagement features like fight picks and gamification.
How we built
Testimonials
Zach Whitten
Bellator MMA
“First Factory's communication was great, and they delivered on time, on target, and within budget. Their agility and development speed were their most impressive assets.“
Team structure
Client team
Zach Whitten
Director of Technology
Project stakeholder
The client stakeholders at Bellator MMA were working closely with the team at First Factory
Agency team
14 x Full Stack Developer
Production
3 x QA Engineer
Production
2 x Tech Lead
Production
