About
The American Poolplayers Association runs The Equalizer, a handicapping system serving over 250,000 members across nearly 300 leagues. Since 2023, First Factory has built a visual brand language spanning league websites, member services, and Scorekeeper, a React Native app players use tableside, keeping data-dense screens accurate and readable even on a phone at the felt.
Challenge, approach, and impact
Data-dense screens, used tableside on a phone
APA's Equalizer handicapping system serves 250,000+ members across nearly 300 leagues, but its web and mobile tools needed to display dense scoring data accurately and legibly even when scaled down to a phone screen at the pool table, without sacrificing accessibility or accuracy.
How we built
Testimonials
Alicia
American Poolplayers Association
“We have enjoyed the people and the process. Great culture, easy to work with, professional, great talent.“
Team structure
Client team
Alicia
Project Manager
Daily point of contact
DL
Director of Technology
Project stakeholder
The client stakeholders at American Poolplayers Association were working closely with the team at First Factory
Agency team
1 x UX Designer
Production
2 x Full Stack Developer
Production
1 x QA Engineer
Production
