About
16 Handles operates dozens of independently owned frozen yogurt shops across the East Coast. First Factory added geolocation-based store lookup and real-time order-ahead logic to the company's website and mobile app, then integrated delivery services, so customers can find an open location nearby and order with confidence as the franchise keeps expanding.
Challenge, approach, and impact
Disconnected ordering across a growing franchise
As 16 Handles expanded to dozens of independently run locations, its website and mobile app had no way to tell a customer which store was nearby, open, and able to take an order-ahead or delivery request right now. Every new location added complexity without adding clarity for the customer placing the order.
How we built
Testimonials
Yana
Sixteen Handles
“Thanks to you and your team for all your work on this!“
Team structure
Client team
Greg
Director of Operations
Daily point of contact
Yana
Marketing Director
Daily point of contact
The client stakeholders at 16 Handles were working closely with the team at First Factory
Agency team
1 x Senior Software Engineer
Production
