About
Prostor, Ukraine’s largest drugstore chain, partnered with Dinarys to replace its legacy ecommerce system that struggled with scalability, peak-time performance, and omnichannel integration. Within months, we migrated 50,000+ SKUs to Magento 2 with 99% uptime, built a Kubernetes-based infrastructure for enterprise-grade stability, and unified 427+ stores under one digital ecosystem. The result — a 250% conversion boost, 2× more completed orders,
Challenge, approach, and impact
Legacy Platform Limitations & Scalability Issues
The old system couldn’t support 427+ stores and 50k SKUs. High-traffic periods caused downtime, and the lack of customization blocked innovation and growth.
Poor Customer Experience and Friction
Complex sign-in and checkout flows led to cart abandonment, while weak navigation and UX lowered conversion rates and retention.
Poor Customer Engagement
Without advanced marketing tools and a proper loyalty system, Prostor struggled to attract new customers and encourage repeat purchases, limiting their digital revenue potential.
Disconnected Omnichannel Operations
Online and offline stores operated as separate systems with unlinked loyalty programs, inventory, and promotions, preventing a unified customer journey.
How we built
Testimonials
Nataliia
Prostor
“Dinarys GmbH's work has significantly boosted the client's online conversions, SEO rankings, brand visibility, UX, and customer engagement. So far, the team has excelled at project management, communicated seamlessly, replied promptly, and been very responsive. Their flexible approach stands out.“
Team structure
Client team
Nataliia
CMO
Project stakeholder
The client stakeholders at Prostor were working closely with the team at Dinarys GmbH
Agency team
2 x Backend Developer
Production
3 x Frontend Developers
Production
1 x QA Engineer
Production
1 x UX Designer
Production
