About
Berlin-based myfelt, creators of eco-friendly felt products, migrated from Magento to Shopify with Dinarys in a 3-month project. We tackled high operational costs, platform inflexibility, and tight Black Friday deadlines. Results: Conversion rates doubled from 2.7% to 5%, European sales outside Germany rose, and website speed improved dramatically.
Challenge, approach, and impact
Unsustainable operational costs
myfelt was burdened with excessive expenses on Magento, paying for unnecessary features irrelevant to their business model. These costs drained resources from core activities, limiting growth and reducing margins. Magento's complexity required continuous professional support, creating an ongoing financial burden for a specialty retailer focused on sustainability.
Platform rigidity and technical limitations
As myfelt's product line expanded and customer expectations evolved, technical constraints became more pronounced. The platform's complexity made implementing new features time-consuming and costly, hindering innovation and market responsiveness. Our client struggled with adapting customization features for felt rugs, which required specialized functionality that was unavailable in their setup.
Time-critical black-friday migration
With Black Friday representing nearly 30% of annual revenue, migrating platforms during the pre-holiday season posed significant risks. The challenge wasn't simply moving data but ensuring zero disruption during this critical sales period. The migration required meticulous planning to transfer products, customer accounts, order histories, and multilingual content without errors.
How we built
Testimonials
N/a
myfelt
“Dinarys has been an exceptional partner in building and expanding our Shopify store. Their expertise, timely delivery, and proactive communication have made our international expansion seamless. We're happy with the results and ongoing collaboration.“
Team structure
Client team
N/a
CEO
Project stakeholder
The client stakeholders at myfelt were working closely with the team at Dinarys GmbH
Agency team
1 x Project Manager
Production
2 x Shopify Developer
Production
1 x QA Engineer
Production
1 x Frontend Developer
Production