We conducted market and competitor analysis, plus collaborative workshops with the founder, to establish the emotional and visual direction — lightness, harmony, and timeless simplicity.

Research & strategy 

We created a logo with a refined monogram, a modular pattern system based on symbolic elements (flax flower, seed, monogram, love symbol), and a flexible color & typography framework.

Visual identity system

We prepared ready-to-use mockups for packaging, labels, and digital channels, and documented everything in a mini-brandbook for consistency and scalability.

Application & guidelines

 The new visual identity set Lino e Lusso apart in the premium linen fashion niche, making the brand instantly recognizable.

Market differentiation

Clear design guidelines and ready assets reduced time-to-market for campaigns and minimized design inconsistencies.

Improved marketing efficiency

The flexible system supports seasonal adaptations and future entry into new markets without requiring rebranding.


Foundation for expansion

Lino e Lusso required a visual system that could reflect their core values — freedom, natural elegance, and ecological consciousness — while appealing to a premium audience.

Need for a cohesive brand identity

The brand identity had to work seamlessly across packaging, clothing tags, digital platforms, and marketing campaigns.

Multi-channel consistency 

The system needed to be adaptable for seasonal campaigns, new collections, and international expansion without losing brand recognition.

Flexibility for future growth

Brand Identity Development for a Clothing Brand

Dinarys GmbH

This project was about more than visuals — it was about transforming a founder’s vision into a living, breathing brand identity. By combining strategy, creativity, and structure, we built a scalable design system that gives Lino e Lusso the tools to grow with confidence.

Ihor Rvachev, Web Designer @ Dinarys GmbH

Our culture embraces change and fosters innovation, ensuring we deliver forward-thinking solutions in a dynamic market. We place our customers' needs at the forefront of everything we do, delivering solutions that drive their success. Our people are our most valuable asset, fostering a collaborative and supportive environment where talent can flourish. We are deeply committed to contributing to the community, aiming to make a meaningful impact through our work and values. 

Dinarys GmbH

About

Challenge, approach, and impact

Need for a cohesive brand identity

Multi-channel consistency

Flexibility for future growth

How we built

Testimonials

Team structure

Client team

Helen L

Agency team

1 x Product Manager

1 x Web Designer

Similar Case Studies

Chat with agency

Let's turn your ideas into reality—connect with our team.