About
We've implemented a subscription-based fitness platform built for scalability and engagement. Our IT team developed a user-friendly app with structured workouts, meal plans, and progress tracking. AI-driven recommendations and data analytics optimize retention. The marketing strategy focuses on personalization, influencer partnerships, and community engagement, driving growth. With 200,000+ users, it’s a high-retention, scalable fitness brand.
Challenge, approach, and impact
Scalability & Performance
Ensuring a seamless experience for 200,000+ users with high-performance cloud-based infrastructure.
User Engagement & Retention
Implementing AI-driven recommendations, gamification, and community features to maintain long-term user engagement.
Personalization
Delivering tailored workout plans, meal suggestions, and progress tracking based on user data.
Subscription Optimization
Designing a flexible subscription model with tiered pricing and upselling strategies to maximize conversions and retention.
Marketing & Growth
Leveraging influencer partnerships, data-driven advertising, and referral programs to drive customer acquisition.
Content Management
Streamlining content updates for 200+ workouts and 800+ recipes to keep users engaged.
Security & Data Privacy
Ensuring compliance with GDPR and data protection standards while managing sensitive user information.
Cross-Platform Accessibility
Building a responsive, mobile-first design with seamless integration across iOS, Android, and web platforms.
How we built
Testimonials
Ivan Jocic, Project manager @ Diligent Solutions DOO
Diligent Solutions DOO
“Working with our clients was a dynamic and collaborative experience. With tight deadlines and high expectations, we partnered closely with their team to build a scalable, subscription-based fitness platform. Through agile development, AI-driven personalization, and data-driven marketing, we delivered a high-impact product on time. The strong client collaboration was key to overcoming challenges and ensuring long-term success.“
Team structure
Client team
A
Owner
Project stakeholder
The client stakeholders were working closely with the team at Diligent Solutions
Agency team
1 x Fullstack developer
Production
2 x Mobile App Developer
Production
1 x QA Engineer
Production
1 x Project Manager
Production
