About
We developed an AI-powered health network that connects athletes, doctors, and nutritionists with individuals looking to improve their health. Experts create custom health programs with videos, exercises, and recipes, while AI and Data Science validate content, provide recommendations, and optimize marketing. The platform is a one-stop shop, also featuring health product manufacturers, making wellness accessible and data-driven.
Challenge, approach, and impact
Rapid Prototyping & Iteration
The fast-growing startup needed quick MVP development and continuous iteration to refine their product based on user feedback.
Tight Deadlines & High Expectations
With an aggressive timeline, we had to balance speed and quality, ensuring a functional and scalable platform in record time.
CTO-Level Strategic & Technical Support
We provided hands-on leadership throughout their funding series, helping shape technology strategy and execution.
Complex AI & Data Science Integration
Developing AI-driven validation, recommendations, and marketing automation while ensuring data accuracy and reliability.
Holistic Ecosystem Development
Creating a one-stop shop that integrates health experts, users, and product manufacturers into a seamless experience.
Visual Identity & UX Design
Establishing a strong brand identity, intuitive UI/UX, and website design to attract users and investors.
Scalability for Growth
Ensuring the platform could support increasing user demand and future expansion without performance issues.
How we built
Testimonials
Luke Makepeace
FreshEarth Universe
“Nenad and Stefan have demonstrated exceptional leadership, unwavering loyalty, and a deep devotion to their work. They have built a strong family culture—one that we now feel deeply connected to and committed for life“
Team structure
Client team
Luke Makepeace
Product Owner
Project stakeholder
Leon Robinson
Project Manager
Daily point of contact
Andrew Tracy
CEO
Project stakeholder
The client stakeholders at FreshEarth Universe were working closely with the team at Diligent Solutions
Agency team
4 x Backend Developer
Production
4 x Frontend Developer
Production
2 x QA Engineer
Production
2 x Team Lead
Governance
