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Dataforest

enhanced
LaFleur marketing

Streamlined Data Analytics

LaFleur marketing

Public Company
Company Type
Grand Rapids, United States
Location
Project work
Engagement Model
6 - 10 people
Team Size
9 - 12 Months
Duration
$100K - $150K
Budget

About

We delivered a streamlined analytics solution that unified fragmented data sources into a single, reliable reporting layer. The project focused on simplifying data pipelines, standardizing metrics, and improving dashboard performance. As a result, stakeholders gained faster access to accurate insights, reduced manual data preparation, and improved decision-making across business teams.

Challenge, approach, and impact

Fragmented and Hard-to-Use Data

The client had valuable data spread across multiple systems and formats, making analysis, reporting, and visualization difficult. They needed a single centralized repository with daily updates and properly structured, aggregated data that could be easily used for dashboards and business insights without manual effort.

Data Quality Issues and Duplicate Records

The client’s databases were stored in separate locations and required manual review. In Amazon Redshift, duplicate IDs for transactions caused issues with updates and reporting accuracy. Without a reliable way to resolve duplicates and link records, the data could not be trusted as a foundation for decision-making.

How we built

Data Analytics and Visualization

Testimonials

Charlie White

LaFleur Marketing

Verified Testimonial

Their communication was great, and their ability to work within our time zone was very much appreciated.

Team structure

Client team

Charlie White

Senior Software Developer Team Lead

The client stakeholders at LaFleur marketing were working closely with the team at Dataforest

Agency team

Product Manager

Production

Business Analytics

Production

Data Engineer

Production

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