About
A UK-based SaaS company partnered with DATAFOREST to build an intelligent lead simulation and management platform to ensure natural, even lead distribution and bypass API blocking from partner services.
Challenge, approach, and impact
Intelligent Queueing
Implemented Flower Queue to process leads with randomized intervals, creating natural, human-like submission patterns and preventing bulk detection by partner APIs.
Realistic Simulation Logic
Built behavior models that mimic real users, varying timing, frequency, and submission flow, to ensure traffic authenticity and avoid automation flags.
Automated CSV Import and Scheduling
Added bulk CSV import with validation and automated lead scheduling over multiple days, reducing manual work and maintaining even distribution across services.
Centralized Admin Panel with Monitoring and Control
Developed a unified admin interface to manage campaigns, monitor lead processing, view API status, and track errors in real time for complete operational visibility.
Distributed Server Architecture for Regional Compliance
Deployed servers across the UK, US, and Canada to maintain localized routing, comply with regional traffic rules, and balance load for uninterrupted lead delivery.
How we built
Testimonials
Anonymous
Dataforest
“This project required building a SaaS platform capable of simulating real user lead submissions at scale while bypassing partner API blocking. We implemented intelligent queueing, behavior-based simulation logic, and a distributed architecture to support geo-based lead routing across the UK, US, and Canada. As a result, the platform now processes over 146M leads, increases successful lead deliveries by 40%, and reduces testing time by 60%, while providing full operational visibility through a centralized admin panel.“
Team structure
Client team
N/A
Product Owner
Project stakeholder
The client stakeholders were working closely with the team at Dataforest
Agency team
1 x Machine Learning Engineer
Production
3 x Data Engineer
Production
1 x Project Manager
Production
1 x Business Analyst
Production
