About
Building a Creator Community with Bulletin: Codetribe built their custom social commerce platform, architected for extreme scalability to empower 65,000 brands & creators globally (growing from single digits). Featuring robust APIs and analytics, this core community system now evolves with next-gen AI tools (like Algolia, Klavyo, Optimizely) driving further growth and personalization at massive scale.
Challenge, approach, and impact
Building a Scalable Foundation for Complex Multi-Brand Retail
Design and build a highly customized, scalable platform from the ground up to seamlessly manage complex inventory synchronization and e-commerce operations for over 150 diverse brands, ensuring the architecture could support future growth and advanced feature integration like AI.
Reliable Real-Time Data Integration & Actionable Analytics
Reliably integrate complex, real-time data from critical third-party APIs (e.g., Shopify) for shipment tracking, while transforming raw sales data into clear, actionable performance analytics through effective data processing and intuitive visualization for sellers.
Engineering a Secure & Accurate Multi-Tenant Payment System
Develop a secure, automated, and highly accurate financial system to handle complex commission logic and manage multi-brand payouts reliably within single transactions, ensuring absolute integrity and transparency for 150+ sellers.
Agile Platform Evolution & Strategic Overhaul for Future Growth
Navigate a major platform evolution driven by user feedback and shifting business goals, requiring strategic redesign of core functionalities while maintaining stability, preserving data integrity, and crucially, preparing the architecture for planned AI-driven enhancements.
How we built
Testimonials
Alana Branston
Bulletin (now Emerald)
“What stood out most was Codetribe’s dedication and responsiveness. From accommodating our evolving needs to addressing issues promptly, they felt like an extension of our team. Their work eliminated site lag, increased our conversion rate by 1%, and helped us gain a competitive edge with Shopify’s beta API. Codetribe exceeded all expectations, delivering a high-quality platform that has transformed how we operate and support our sellers.“
Team structure
Client team
Alana Branston
Former CEO
Daily point of contact
Syd Alperowicz
VP of Product
Daily point of contact
David McClain
Solution Architect
Daily point of contact
Paul Gladstone
Engineering Manager
Daily point of contact
The client stakeholders at Bulletin (now Emerald) were working closely with the team at Codetribe
Agency team
1 x Project Manager
Governance
2 x Senior QA Engineer
Governance
4 x Senior Backend Engineer
Production
2 x Senior Frontend Engineer
Production
