About
Moj Maxi is a dynamic and innovative React Native loyalty app for iOS, Android, and Huawei, serving over one million users, the key to a world of exclusive benefits and rewards for an enhanced shopping experience at Delhaize stores. We spearheaded the modern redesign of the app. From conceptualization to implementation and deployment, the development process was an effort to create an efficient, user-centric, and visually appealing experience.
Challenge, approach, and impact
Improve Customer Engagement
Build a seamless bridge between the traditional and digital realms, enhancing the shopping adventure at Delhaize stores.
Boost in Sales and Customer Loyalty
Design and develop a loyalty app to increase sales and enhance customer loyalty by creating a personalized and rewarding shopping experience for Delhaize customers.
Improve Offers
Develop innovative app functionalities that will support various offer models to attract customers and boost collaborations with suppliers.
Simplify In-Store Shopping Experience
Improve the shopping experience by targeting processes that take the most time when visiting the store, such as waiting in line and keeping the shopping list organized and easy to complete.
How we built
Testimonials
Vladan Babic
Ahold Delhaize
“Working with the Codetribe team has been a transformative experience for Delhaize. Their dedication and expertise were evident from the start, as they seamlessly integrated cutting-edge solutions to enhance our customer engagement and reward management systems. The innovative solutions and intuitive design have significantly boosted our sales and user loyalty. What truly stands out is their commitment to our success - they don't just deliver a product but genuinely invest in our vision and goals. Their collaborative attitude and proactive approach have made them more than just a vendor; they are a valued partner in our journey toward excellence.“
Tamara Carapic
Ahold Delhaize
“Our experience with the team responsible for the Moj Maxi app has been exceptional. Their ability to tackle complex challenges with innovative solutions is remarkable. From streamlining our reward management to enhancing the in-store shopping experience, they have consistently delivered high-quality results. The team's dedication and positive attitude have made the collaboration smooth and enjoyable. They approached our project with the same enthusiasm and care as if it were their own. It's rare to find a partner who combines technical prowess with such a genuine commitment to our success.“
Team structure
Client team
Dušan Kovačević
Loyalty Product Owner
Daily point of contact
Tamara Čarapić
Loyalty Expert
Daily point of contact
Dragoljub Jovković
CTO
Project stakeholder
Vladan Babić
Head of Loyalty & Fast Delivery
Project stakeholder
The client stakeholders at Ahold Delhaize were working closely with the team at Codetribe
Agency team
2 x Frontend Engineer
Production
1 x Solution Architects
Production
1 x DevOps
Production
1 x QA Engineer
Production
