About
For HBO Max, Codetribe engineered a sophisticated system to automate and optimize their global content across numerous markets. Our solution streamlined complex workflows, automated content management, and enhanced file security. This demonstrates our capability in delivering scalable, secure platforms for managing diverse content efficiently, ensuring accuracy and reducing operational costs for a leading global entertainment provider.
Challenge, approach, and impact
Scaling Global Multilingual Content & Complex Workflow Management
HBO Max, serving a vast global audience, faced immense complexity in efficiently managing its ever-expanding multilingual content library. Handling the sheer volume of translation data, coordinating numerous vendor tasks across diverse markets & ensuring timely, accurate data synchronization with internal systems (like CRM) posed significant operational hurdles, necessitating a custom software platform to centralize, automate & streamline these global multilingual workflows.
Ensuring High Security & Integrity for Sensitive Digital Assets Globally
With high-value pre-release media content, localized versions, and associated sensitive data constantly moving through a complex global pipeline, HBO Max required exceptional security and integrity. Protecting these critical digital assets from unauthorized access, corruption, or leaks was paramount, demanding the development of a system with stringent, deeply integrated security measures for all digital asset handling and localization processes.
Optimizing Global Content Operations for Efficiency, Accuracy & Cost Reduction
Manual and semi-automated processes within HBO Max's global localization and content adaptation pipeline led to significant operational inefficiencies, a higher risk of errors across multiple languages, increased costs, and slower turnaround times. This impacted their agility in serving diverse international markets, creating a critical need for an innovative software solution focused on extensive workflow automation to boost accuracy, accelerate delivery, and reduce costs.
Gaining Visibility into Workflow Productivity & CRM Process Efficiency
While automating localization workflows, HBO Max also needed a clear way to monitor and measure the efficiency of these complex, often CRM-interlinked processes. Without consolidated productivity metrics, identifying bottlenecks and areas for continuous improvement across global teams was challenging, requiring a dedicated solution for performance visualization and actionable insights.
How we built
Testimonials
Csaba Kotcsei
Warner Bros. Discovery
“Codetribe drove significant efficiencies in the client's systems, enabling their translators to work more effectively. They ensured a seamless workflow by leading regular meetings and exhibiting strong project ownership throughout. Our translators now have a smoother user experience and can work more effectively. Our partner teams gained more trust in us after seeing improvements in a short time. We established the basis for a complex workflow and continue to build on it. Notably, one of the most impressive and unique things about Codetribe is its structured approach. They go the extra mile, think ahead, and are dedicated and creative with solutions.“
Agnes Gaszo
Warner Bros. Discovery
“Partnering with Codetribe to streamline our localization process was a game-changer for our team. Their innovative approach to integrating software and automating workflows significantly improved our efficiency and accuracy. The centralized workflow management system they developed has been instrumental in handling large volumes of data and ensuring seamless content adaptation across multiple languages. The results speak for themselves - our CRM processes are now more efficient, errors have decreased, and we’re able to scale our operations effortlessly. This solution has set a new standard for how we handle localization and has been a tremendous asset to our team.“
Team structure
Client team
Agnes Gaszo
Project Manager
Daily point of contact
Luca Bako
Project Manager
Daily point of contact
Barnabas Gabor
Director, Global CRM Platform Innovation & EMEA Operations
Daily point of contact
Csaba Kotszei
VP, Streaming Creative, HBO Max EMEA
Project stakeholder
The client stakeholders at Warner Bros. Discovery were working closely with the team at Codetribe
Agency team
2 x Backend Engineer
Production
1 x DevOps
Production
1 x Solution Architect
Production
1 x QA Engineer
Production
