About
To strengthen its leadership in the HealthTech market, ams OSRAM partnered with Codetribe to simplify the developer experience for its vital sign sensors. We created an intuitive mobile apps that acts as an R&D gateway for ams OSRAM's B2B customers, accelerating their innovation and providing a competitive edge in the $100B+ wearable device market.
Challenge, approach, and impact
The High Barrier to Customer Innovation
ams OSRAM's advanced optical sensors are powerful but complex components. For their B2B customers, the process of evaluating and prototyping with this technology was a significant engineering hurdle, requiring considerable time and resources. This R&D friction slowed the adoption of their high-value components, creating a barrier to sales and market penetration.
Demonstrating Cutting-Edge Sensor Precision in Real-Time
A key differentiator for ams OSRAM's sensors is their precision in measuring vital signs like heart rate and SpO2. To win competitive evaluations, ams OSRAM needed a tool that could flawlessly demonstrate this superior performance in real-time. The credibility of their technology depended on a perfect, reliable demonstration, as any failure could jeopardize significant B2B contracts.
Scaling Market Leadership in the Global HealthTech Race
To capitalize on the explosive growth of the wearables market, ams OSRAM needed to make its technology easily accessible to a global ecosystem of innovators. The wearable medical devices market is projected to grow to over $324 billion by 2032, representing a massive opportunity. Capturing this market required a scalable, globally-available solution.
How we built
Testimonials
Aleksandar Vacić, iOS Engineer @ Codetribe
Codetribe
“The ams OSRAM project was about creating a strategic tool to accelerate our partner's business. Our expertise in mobile development and BLE allowed us to master the technical complexity, but the real success was seeing how our work empowered engineers globally to innovate faster. It's rewarding to build a solution with such a clear impact on our partner's market leadership.“
Team structure
Client team
Sheeja
Product Owner
Project stakeholder
The client stakeholders at ams OSRAM were working closely with the team at Codetribe
Agency team
1 x Delivery Manager
Production
2 x Android Engineer
Production
1 x iOS Engineer
Production
1 x QA Engineer
Production
