BRACKETS designed and developed a universal booking and workflow management tool that connects the entire sales process — from first appointment to final deal. Integrated with IKEA’s backend systems and used in 8 stores across 3 countries, it streamlined planning, improved visibility, and later evolved to support remote sessions.

One Platform for All Departments

With the system already in place, IKEA quickly adapted to remote operations, retaining around 50% of its usual in-store sales during lockdowns. No staff layoffs were needed — the digital workflow kept employees engaged and sales running.

Seamless Transition, Strong Results

The collaboration with BRACKETS is at a very high level, especially in crisis situations, when we can react to the changes in customer needs and market needs from minute to minute.

Lubos

I want to say thank you on behalf of the whole IKEA team and all department stores because without this app we wouldn't be able to achieve the results we did.

Tomas

IKEA’s teams relied on Excel, emails, and disconnected systems to manage consultations and orders. They needed one unified platform to handle appointments, planning, and communication across departments and countries — and later, to adapt for remote sales during COVID.

Unifying a Fragmented Sales Workflow

Digitalization and Optimization of IKEA’s Core Sales Process

BRACKETS

We helped IKEA digitize its sales process well before the pandemic — a move that proved invaluable later. When COVID hit, they were ready to switch to remote consultations almost overnight thanks to the foundation we’d built together.

Pavol Perdik, CEO @ undefined

BRACKETS is built on trust, curiosity, and ownership. We’re a 20-person team that enjoys solving complex problems and building digital products that last. Our culture is open and collaborative — we debate, challenge, and support each other. We bond mostly over food: weekly team breakfasts, the occasional burger-and-beer nights, and once a year, a retreat in the woods far from civilization, just for ourselves.

We keep things transparent, from project updates to company goals. People grow into leadership roles by showing initiative, not just tenure. And we care about long-term relationships — with both clients and teammates.

BRACKETS

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Unifying a Fragmented Sales Workflow

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Tomas

Lubos

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Fullstack Developer

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