About
By undertaking a strategic redesign and web rebuild process, Airnauts reinvented JISR's digital presence, effectively showcasing their cloud-based HR management platform tailored for Saudi businesses. The transformation not only enhanced user engagement but also contributed to business growth and market positioning within the HR solutions industry in Saudi Arabia.
Challenge, approach, and impact
Outdated User Interface and Experience
JISR's previous website lacked a modern and intuitive design, making navigation cumbersome for users seeking information about their services.
Limited Mobile Responsiveness
With an increasing number of users accessing the web via mobile devices, the non-responsive design led to a subpar experience on smartphones and tablets.
Low Engagement Metrics
The website experienced high bounce rates and low user engagement, indicating that visitors were not finding the site appealing or easy to use.
Integration Challenges
Difficulty in integrating essential third-party tools and applications hindered JISR's ability to offer comprehensive services online.
Inefficient Content Management System (CMS)
The existing CMS was not user-friendly, causing delays and difficulties for JISR's team in updating content and maintaining the site.
How we built
Testimonials
Anonymous
Airnauts
“Working in a new region with a very established brand and product was an interesting challenge for us. Thankfully we were able to execute our vision and the end result brought great results!“
Team structure
Client team
Maryam
Head of Marketing
Daily point of contact
The client stakeholders were working closely with the team at Airnauts
Agency team
2 x Designer
Production
2 x Frontend developer
Production
1 x Creative director
Governance
1 x CTO
Governance
