Localization Excellence: Transforming HBO Max’s Global User Experience
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About
We created software to streamline the HBO Max translation process and support their global user base. We automated and optimized their complex localization efforts, allowing viewers to enjoy content in their preferred language. Our innovative solution helped HBO Max manage translations across multiple languages, increasing the process accuracy and lowering costs. We automated content management, strengthened file security, and enhanced marketing. Read more
CASE STUDY DETAILS
Warner Bros. Discovery
Enterprise/Corporation
Budapest, Hungary
Project work
6 - 10 people
Ongoing
Between €200k-€250k
Agile
FOCUS AREA
Challenge, approach, and impact
Enhance Personalized Marketing
Integrate a personalized marketing solution into the customer engagement platform, enabling targeted message distribution to users based on their language preferences, thereby improving marketing effectiveness.
Workflow Automation
Develop an advanced software solution to automate and streamline HBO Max's localization process, significantly reducing manual effort and errors, resulting in faster turnaround times and improved accuracy in content adaptation across multiple languages.
Integrate Already Used Tools into Our Custom Solution
Integrate tools that the team is already familiar with to minimize time invested in training, ensuring compatibility and enhanced functionality across various departments within Warner Bros. Each tool has specific functions and requires seamless interaction to avoid manual errors.
Handle Large Volume of Data
The application must efficiently handle a large volume of translations across multiple languages and markets, ensuring accurate and timely updates to the CRM. This includes managing the assignment of tasks to vendors and handling the export and upload of translations.
Testimonials
“Codetribe drove significant efficiencies in the client's systems, enabling their translators to work more effectively. They ensured a seamless workflow by leading regular meetings and exhibiting strong project ownership throughout. Our translators now have a smoother user experience and can work more effectively. Our partner teams gained more trust in us after seeing improvements in a short time. We established the basis for a complex workflow and continue to build on it. Notably, one of the most impressive and unique things about Codetribe is its structured approach. They go the extra mile, think ahead, and are dedicated and creative with solutions.“ Read more
Csaba Kotcsei
Warner Bros. Discovery
VERIFIED
“Partnering with Codetribe to streamline our localization process was a game-changer for our team. Their innovative approach to integrating software and automating workflows significantly improved our efficiency and accuracy. The centralized workflow management system they developed has been instrumental in handling large volumes of data and ensuring seamless content adaptation across multiple languages. The results speak for themselves - our CRM processes are now more efficient, errors have decreased, and we’re able to scale our operations effortlessly. This solution has set a new standard for how we handle localization and has been a tremendous asset to our team.“ Read more
Agnes Gaszo
Warner Bros. Discovery
VERIFIED
“Codetribe drove significant efficiencies in the client's systems, enabling their translators to work more effectively. They ensured a seamless workflow by leading regular meetings and exhibiting strong project ownership throughout. Our translators now have a smoother user experience and can work more effectively. Our partner teams gained more trust in us after seeing improvements in a short time. We established the basis for a complex workflow and continue to build on it. Notably, one of the most impressive and unique things about Codetribe is its structured approach. They go the extra mile, think ahead, and are dedicated and creative with solutions.“ Read more
Csaba Kotcsei
Warner Bros. Discovery
VERIFIED
“Partnering with Codetribe to streamline our localization process was a game-changer for our team. Their innovative approach to integrating software and automating workflows significantly improved our efficiency and accuracy. The centralized workflow management system they developed has been instrumental in handling large volumes of data and ensuring seamless content adaptation across multiple languages. The results speak for themselves - our CRM processes are now more efficient, errors have decreased, and we’re able to scale our operations effortlessly. This solution has set a new standard for how we handle localization and has been a tremendous asset to our team.“ Read more
Agnes Gaszo
Warner Bros. Discovery
VERIFIED
Team Structure
Client Team
Daily point of contact
Project Manager
Agnes Gaszo
Daily point of contact
Project Manager
Luca Bako
Daily point of contact
Director, Global CRM Platform Innovation & EMEA Operations
Barnabas Gabor
Project stakeholder
VP, Streaming Creative, HBO Max EMEA
Csaba Kotszei
Agency Team
Production
2 x Backend Engineer
Production
1 x DevOps
Production
1 x Solution Architect
Production
1 x QA Engineer
Production
1 x Project Manager