Architectural Redesign for Medical Journals
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About
Thinslices reimagined and revamped the architecture of BMJ’s website, bmj.com, uniquely decoupling content input from its presentation. This overhaul not only streamlined internal operations but also markedly elevated the user experience. Read more
CASE STUDY DETAILS
BMJ
Enterprise/Corporation
Project work
6 - 10 people
Ongoing for 3 years
€1M+
Scrum
FOCUS AREA
Challenge, approach, and impact
Architectural Overhaul
BMJ's objective was more than just a cosmetic makeover. The challenge lay in redesigning the core architecture of the flagship journal to separate content input from its presentation, aiming for both internal clarity and an enhanced external user experience.
Seamless Migration
Transitioning from older technologies to a newer, more robust tech stack without causing operational disruptions or compromising on user experience was another major challenge we encountered.
Testimonials
“The work with Thinslices has been a true collaboration. We created a fully integrated combined team, working closely with the entire organisation. The lessons learnt from taking on this project are radiating out to other teams within BMJ. The team are happy, productive and having a real impact for our customers.“ Read more
Ian Mulvany
CTO at BMJ
VERIFIED
“The work with Thinslices has been a true collaboration. We created a fully integrated combined team, working closely with the entire organisation. The lessons learnt from taking on this project are radiating out to other teams within BMJ. The team are happy, productive and having a real impact for our customers.“ Read more
Ian Mulvany
CTO at BMJ
VERIFIED
“The work with Thinslices has been a true collaboration. We created a fully integrated combined team, working closely with the entire organisation. The lessons learnt from taking on this project are radiating out to other teams within BMJ. The team are happy, productive and having a real impact for our customers.“ Read more
Ian Mulvany
CTO at BMJ
VERIFIED
“The work with Thinslices has been a true collaboration. We created a fully integrated combined team, working closely with the entire organisation. The lessons learnt from taking on this project are radiating out to other teams within BMJ. The team are happy, productive and having a real impact for our customers.“ Read more
Ian Mulvany
CTO at BMJ
VERIFIED
“The work with Thinslices has been a true collaboration. We created a fully integrated combined team, working closely with the entire organisation. The lessons learnt from taking on this project are radiating out to other teams within BMJ. The team are happy, productive and having a real impact for our customers.“ Read more
Ian Mulvany
CTO at BMJ
VERIFIED
“The work with Thinslices has been a true collaboration. We created a fully integrated combined team, working closely with the entire organisation. The lessons learnt from taking on this project are radiating out to other teams within BMJ. The team are happy, productive and having a real impact for our customers.“ Read more
Ian Mulvany
CTO at BMJ
VERIFIED
Team Structure
Client Team
Daily point of contact
UX/UI Designer
***** *****
Daily point of contact
Tech Lead
***** *****
Daily point of contact
Product Owner
***** *****
The client stakeholders at BMJ were working closely with the team at Thinslices
Vendor Team
Production
3 x Frontend Developer
Production
2 x QA Engineer
Governance
1 x Project Manager
Production
1 x Software Delivery Lead
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