Glorify - No. 1 Christian Daily Worship App
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About
To facilitate their explosive growth, we scaled operations across product strategy, design and development. We supported them with internationalisation and launches in the UK, US, and South America, backed up by solid tech, marketing, and analytics stacks. Together with their team, we identified a leading North Star metric, predictive of user engagement and retention, and worked through a set of experiments to remove barriers to value. Read more
CASE STUDY DETAILS
Under MNDA
Series B+ Startup
London, United Kingdom
Project work
25+
2 - 4 years
€1M+
Agile
FOCUS AREA
Challenge, approach, and impact
Defining and implementing the MVP
The two co-founders set a clear vision for the team: for every Christian, every day, to experience the joy and intimacy of connecting with their faith.
They knew they had identified a gap in the market and wanted to fill it with an intuitive, engaging product which was delightful to use and rich with social features.
Together with the co-founders, Tapptitude team has worked to define the first iteration of the product.
Product Iterations
The engagement continued with the post-MVP product iterations.
Product-Market Fit & Scaling
The Tapptitude team continued to scale the product past the MVP, and also replicated the product on Android.
Testimonials
“I wanted to email you to thank you for all the dedication and work over the last few years. It has been a pleasure working with you all and you have made a large contribution to the success that our product has shown so far. Not only was it great working with you all but it was great fun and I have many happy happy memories. Thank you also for your support during this transition phase as we move onto the next chapter of our start-up, it has been testament to your professionalism.“ Read more
***** *****
Co-Founder & CEO at Series B+ Startup
VERIFIED
“I wanted to email you to thank you for all the dedication and work over the last few years. It has been a pleasure working with you all and you have made a large contribution to the success that our product has shown so far. Not only was it great working with you all but it was great fun and I have many happy happy memories. Thank you also for your support during this transition phase as we move onto the next chapter of our start-up, it has been testament to your professionalism.“ Read more
***** *****
Co-Founder & CEO at Series B+ Startup
VERIFIED
“I wanted to email you to thank you for all the dedication and work over the last few years. It has been a pleasure working with you all and you have made a large contribution to the success that our product has shown so far. Not only was it great working with you all but it was great fun and I have many happy happy memories. Thank you also for your support during this transition phase as we move onto the next chapter of our start-up, it has been testament to your professionalism.“ Read more
***** *****
Co-Founder & CEO at Series B+ Startup
VERIFIED
“I wanted to email you to thank you for all the dedication and work over the last few years. It has been a pleasure working with you all and you have made a large contribution to the success that our product has shown so far. Not only was it great working with you all but it was great fun and I have many happy happy memories. Thank you also for your support during this transition phase as we move onto the next chapter of our start-up, it has been testament to your professionalism.“ Read more
***** *****
Co-Founder & CEO at Series B+ Startup
VERIFIED
“I wanted to email you to thank you for all the dedication and work over the last few years. It has been a pleasure working with you all and you have made a large contribution to the success that our product has shown so far. Not only was it great working with you all but it was great fun and I have many happy happy memories. Thank you also for your support during this transition phase as we move onto the next chapter of our start-up, it has been testament to your professionalism.“ Read more
***** *****
Co-Founder & CEO at Series B+ Startup
VERIFIED
“I wanted to email you to thank you for all the dedication and work over the last few years. It has been a pleasure working with you all and you have made a large contribution to the success that our product has shown so far. Not only was it great working with you all but it was great fun and I have many happy happy memories. Thank you also for your support during this transition phase as we move onto the next chapter of our start-up, it has been testament to your professionalism.“ Read more
***** *****
Co-Founder & CEO at Series B+ Startup
VERIFIED
Team Structure
Client Team
Project stakeholder
Co-founder & CEO
***** *****
Daily point of contact
VP of Product
***** *****
Daily point of contact
CTO
***** *****
Project stakeholder
Co-founder
***** *****
The client stakeholders worked closely with the team at Tapptitude
Vendor Team
Production
6 x Android Developers
Production
2 x Product Designers
Production
9 x QA Engineers
Governance
1 x Product Strategist
Governance
1 x Fractional CPO
Production
5 x iOS developers
Production
1 x Machine Learning Engineer
Governance
3 x Product Manager
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