About

Boost Taxi is an internal product of Tapptitude, soft-launched in the local market, in Cluj-Napoca, that offers a premium service with hand picked drivers and premium cars. Read more

CASE STUDY DETAILS

Client logo

Boost Taxi

Venture builder

Cluj-Napoca, Romania

Project work

6 - 10 people

6 - 9 Months

€50 - 250K

Agile

FOCUS AREA

Challenge, approach, and impact

  • Market Saturation and Competition

    The local taxi market, as well as with the fresh competition from ridesharing services Uber and Bolt, was extremely competitive.

  • Bring an MVP to market

    We needed a quick way to test the concept and positioning into the market.

  • Driver Onboarding and Training

    Although most of the drivers were already app-savvy, we needed to onboard and train them on this new app.

Testimonials

Two blue lines

“The challenge of conducting customer discovery in both the passenger and driver segments of the taxi industry was exhilarating. The taxi service landscape, as we all know, is highly competitive and often resistant to change. However, this challenge only fueled our determination to uncover valuable insights. Speaking directly with taxi clients and drivers opened up a world of perspectives I had never considered. It was like peeling back the layers of an onion – each conversation revealed deeper insights into their needs, pain points, and aspirations. Engaging with taxi clients allowed me to understand the diverse preferences and expectations they had for a premium taxi service. Their stories and feedback were instrumental in shaping our app's user experience, from booking convenience to safety features.“ Read more

Tudor undefined

Product Consultant

VERIFIED

Two blue lines

“The challenge of conducting customer discovery in both the passenger and driver segments of the taxi industry was exhilarating. The taxi service landscape, as we all know, is highly competitive and often resistant to change. However, this challenge only fueled our determination to uncover valuable insights. Speaking directly with taxi clients and drivers opened up a world of perspectives I had never considered. It was like peeling back the layers of an onion – each conversation revealed deeper insights into their needs, pain points, and aspirations. Engaging with taxi clients allowed me to understand the diverse preferences and expectations they had for a premium taxi service. Their stories and feedback were instrumental in shaping our app's user experience, from booking convenience to safety features.“ Read more

Tudor undefined

Product Consultant

VERIFIED

Two blue lines

“The challenge of conducting customer discovery in both the passenger and driver segments of the taxi industry was exhilarating. The taxi service landscape, as we all know, is highly competitive and often resistant to change. However, this challenge only fueled our determination to uncover valuable insights. Speaking directly with taxi clients and drivers opened up a world of perspectives I had never considered. It was like peeling back the layers of an onion – each conversation revealed deeper insights into their needs, pain points, and aspirations. Engaging with taxi clients allowed me to understand the diverse preferences and expectations they had for a premium taxi service. Their stories and feedback were instrumental in shaping our app's user experience, from booking convenience to safety features.“ Read more

Tudor undefined

Product Consultant

VERIFIED

Two blue lines

“The challenge of conducting customer discovery in both the passenger and driver segments of the taxi industry was exhilarating. The taxi service landscape, as we all know, is highly competitive and often resistant to change. However, this challenge only fueled our determination to uncover valuable insights. Speaking directly with taxi clients and drivers opened up a world of perspectives I had never considered. It was like peeling back the layers of an onion – each conversation revealed deeper insights into their needs, pain points, and aspirations. Engaging with taxi clients allowed me to understand the diverse preferences and expectations they had for a premium taxi service. Their stories and feedback were instrumental in shaping our app's user experience, from booking convenience to safety features.“ Read more

Tudor undefined

Product Consultant

VERIFIED

Two blue lines

“The challenge of conducting customer discovery in both the passenger and driver segments of the taxi industry was exhilarating. The taxi service landscape, as we all know, is highly competitive and often resistant to change. However, this challenge only fueled our determination to uncover valuable insights. Speaking directly with taxi clients and drivers opened up a world of perspectives I had never considered. It was like peeling back the layers of an onion – each conversation revealed deeper insights into their needs, pain points, and aspirations. Engaging with taxi clients allowed me to understand the diverse preferences and expectations they had for a premium taxi service. Their stories and feedback were instrumental in shaping our app's user experience, from booking convenience to safety features.“ Read more

Tudor undefined

Product Consultant

VERIFIED

Two blue lines

“The challenge of conducting customer discovery in both the passenger and driver segments of the taxi industry was exhilarating. The taxi service landscape, as we all know, is highly competitive and often resistant to change. However, this challenge only fueled our determination to uncover valuable insights. Speaking directly with taxi clients and drivers opened up a world of perspectives I had never considered. It was like peeling back the layers of an onion – each conversation revealed deeper insights into their needs, pain points, and aspirations. Engaging with taxi clients allowed me to understand the diverse preferences and expectations they had for a premium taxi service. Their stories and feedback were instrumental in shaping our app's user experience, from booking convenience to safety features.“ Read more

Tudor undefined

Product Consultant

VERIFIED

Team Structure

Client logo

Client Team

Project stakeholder

*****

Joint-Venture Company

***** *****

The client stakeholders at Boost Taxi were working closely with the team at Tapptitude

Client logo

Vendor Team

Governance

1 x Product Manager

Production

2 x Fullstack Developers

Production

3 x Mobile Developers

Production

2 x Quality Assurance

Production

1 x Product Designer

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