Emaar's Blockchain-Based Referral & Loyalty Platform
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About
Partnering with Swiss financial consultant Lykke Business, Prime Holding assisted Emaar, Dubai's master-planned community forerunner since 1997, in realizing a captivating and unified referral and loyalty platform. Our digital solution utilized a community token to streamline internal transactions, enabling Emaar's extensive customer base to enjoy a singular, cohesive referral and loyalty experience across their entire business ecosystem. Read more
CASE STUDY DETAILS
Emaar
Enterprise/Corporation
Dubai, United Arab Emirates
Project work
25+
6 - 9 Months
€1M+
Agile
FOCUS AREA
Challenge, approach, and impact
Loyalty Integration Roadblocks
Emaar's diverse business units had individual loyalty schemes, challenging cross-business integration. These programs couldn’t efficiently drive the core property business, constituting 75-80% of the group. Additionally, the interchangeability of reward points across services was lacking.
Aspiring Digital Transformation
Seeking a foray into the blockchain industry, Emaar envisaged a digital asset serving a unified referral and loyalty system, offering seamless transactions complemented by enticing rewards. This digital asset is needed to encapsulate loyalty, payment providers and be adaptable across several ecosystem services.
Testimonials
“Embarking on this journey with Emaar was both challenging and exhilarating. We aimed to interconnect diverse business units under one cohesive, tokenized umbrella, and the results were beyond our expectations. Leveraging the power of blockchain, we've crafted a solution that not only adds immense value to Emaar but also elevates the customer experience manifold. I'm profoundly proud of our team's accomplishments, and the synergies created with Emaar and Lykke Business. Looking forward to future collaborations.“ Read more
Stoytcho Dimov
Product Owner
VERIFIED
“Embarking on this journey with Emaar was both challenging and exhilarating. We aimed to interconnect diverse business units under one cohesive, tokenized umbrella, and the results were beyond our expectations. Leveraging the power of blockchain, we've crafted a solution that not only adds immense value to Emaar but also elevates the customer experience manifold. I'm profoundly proud of our team's accomplishments, and the synergies created with Emaar and Lykke Business. Looking forward to future collaborations.“ Read more
Stoytcho Dimov
Product Owner
VERIFIED
“Embarking on this journey with Emaar was both challenging and exhilarating. We aimed to interconnect diverse business units under one cohesive, tokenized umbrella, and the results were beyond our expectations. Leveraging the power of blockchain, we've crafted a solution that not only adds immense value to Emaar but also elevates the customer experience manifold. I'm profoundly proud of our team's accomplishments, and the synergies created with Emaar and Lykke Business. Looking forward to future collaborations.“ Read more
Stoytcho Dimov
Product Owner
VERIFIED
“Embarking on this journey with Emaar was both challenging and exhilarating. We aimed to interconnect diverse business units under one cohesive, tokenized umbrella, and the results were beyond our expectations. Leveraging the power of blockchain, we've crafted a solution that not only adds immense value to Emaar but also elevates the customer experience manifold. I'm profoundly proud of our team's accomplishments, and the synergies created with Emaar and Lykke Business. Looking forward to future collaborations.“ Read more
Stoytcho Dimov
Product Owner
VERIFIED
“Embarking on this journey with Emaar was both challenging and exhilarating. We aimed to interconnect diverse business units under one cohesive, tokenized umbrella, and the results were beyond our expectations. Leveraging the power of blockchain, we've crafted a solution that not only adds immense value to Emaar but also elevates the customer experience manifold. I'm profoundly proud of our team's accomplishments, and the synergies created with Emaar and Lykke Business. Looking forward to future collaborations.“ Read more
Stoytcho Dimov
Product Owner
VERIFIED
“Embarking on this journey with Emaar was both challenging and exhilarating. We aimed to interconnect diverse business units under one cohesive, tokenized umbrella, and the results were beyond our expectations. Leveraging the power of blockchain, we've crafted a solution that not only adds immense value to Emaar but also elevates the customer experience manifold. I'm profoundly proud of our team's accomplishments, and the synergies created with Emaar and Lykke Business. Looking forward to future collaborations.“ Read more
Stoytcho Dimov
Product Owner
VERIFIED
Team Structure
Client Team
Project stakeholder
Head of Engineering
***** *****
The client stakeholders at Emaar were working closely with the team at Prime Holding
Vendor Team
Production
5 x QA Engineer
Governance
1 x Product Owner
Production
4 x Team Lead
Production
1 x Software Architect
Production
25 x Software Developer
Production
2 x Business Analyst
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