Helping Mara Build Africa’s Portal to Web3 and Crypto
Show all photos
About
Mara is an exceptional wallet that harnesses the power of Web3 blockchain technology to oversee assets, foster financial literacy, and empower individuals with increased financial autonomy throughout the African continent. Read more
CASE STUDY DETAILS
Mara
Seed to Series A Startup
Nairobi, Kenya
Project work
11 - 25 people
9 - 12 Months
€250 - 1M
Agile
FOCUS AREA
Challenge, approach, and impact
Enabling financial freedom to the African people
Leveraging Web3 blockchain technology, create a digital wallet that is fast and secure for easier asset management and a platform for learning how to make better financial choices in Africa.
Matching vision with product
Due to limited team capacity initially, Mara faced challenges in strategizing and expeditiously bringing their ambitious vision to the market.
Align the product with the needs of African users
Account for certain market-specific limitations, such as the use of low-spec Android phones, unstable network coverage in certain areas, and the tariffs that can come with modest mobile data packages.
Testimonials
“The number one thing I hear from Mara Wallet users is how easy it is to use and navigate. It’s intuitive, it just makes sense.“ Read more
Dearg Obartuin
Co-Founder at Mara
VERIFIED
“The number one thing I hear from Mara Wallet users is how easy it is to use and navigate. It’s intuitive, it just makes sense.“ Read more
Dearg Obartuin
Co-Founder at Mara
VERIFIED
“The number one thing I hear from Mara Wallet users is how easy it is to use and navigate. It’s intuitive, it just makes sense.“ Read more
Dearg Obartuin
Co-Founder at Mara
VERIFIED
“The number one thing I hear from Mara Wallet users is how easy it is to use and navigate. It’s intuitive, it just makes sense.“ Read more
Dearg Obartuin
Co-Founder at Mara
VERIFIED
“The number one thing I hear from Mara Wallet users is how easy it is to use and navigate. It’s intuitive, it just makes sense.“ Read more
Dearg Obartuin
Co-Founder at Mara
VERIFIED
“The number one thing I hear from Mara Wallet users is how easy it is to use and navigate. It’s intuitive, it just makes sense.“ Read more
Dearg Obartuin
Co-Founder at Mara
VERIFIED
Team Structure
Client Team
Project stakeholder
CO-founder and CTPO
Dearg Obartuin
The client stakeholders at Mara were working closely with the team at Infinum
Vendor Team
Production
4 x Backend developers
Governance
2 x Project managers
Production
2 x Quality assurance engineers
Governance
1 x Product strategy
Governance
1 x Account manager
Production
8 x Mobile developers
Production
3 x UI/UX
Similar Case Studies
Partner with Infinum or similar agencies in Europe and LATAM
