Wellory - nutrition coaching marketplace
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About
The initial scope of work was to build MVPs for both the client and coaching apps. Wellory decided to launch on iOS and Android because they had been testing their text-based solution for nine months, validating their MVP. In addition, we built a web admin, which is where Wellory manages administrative tasks between coaches and clients and have dashboards set up. We’ve since built an additional web coaching app. Read more
CASE STUDY DETAILS
Wellory
Seed to Series A Startup
New York, United States
Project work
6 - 10 people
2 - 4 years
€250 - 1M
Agile
FOCUS AREA
Challenge, approach, and impact
Wellory were connecting beta users with nutrition coaches, and the main call to action was to share photos of their meals. The users got coaching via messaging to build healthier habits based on what they were already eating. The challenge of using an SMS solution was that Wellory didn’t have a place to host the images or track the progress and goals that coaches and clients were setting. The team needed to move from an SMS solution to a system where the customers and nutrition coaches were connected via an app that could better solve their needs.
Testimonials
“Tapptitude has not only helped us shift from a limited SMS solution to robust mobile apps, but they've become a key part of the Wellory team over the past year. Each member of the team takes ownership and pride in their work, helping us continue building a thoughtful, quality product. They go the extra mile for us and with us, and we're proud to call them our team.“ Read more
Anonymous
Co-Founder & CPO at Wellory
VERIFIED
“Tapptitude has not only helped us shift from a limited SMS solution to robust mobile apps, but they've become a key part of the Wellory team over the past year. Each member of the team takes ownership and pride in their work, helping us continue building a thoughtful, quality product. They go the extra mile for us and with us, and we're proud to call them our team.“ Read more
Anonymous
Co-Founder & CPO at Wellory
VERIFIED
“Tapptitude has not only helped us shift from a limited SMS solution to robust mobile apps, but they've become a key part of the Wellory team over the past year. Each member of the team takes ownership and pride in their work, helping us continue building a thoughtful, quality product. They go the extra mile for us and with us, and we're proud to call them our team.“ Read more
Anonymous
Co-Founder & CPO at Wellory
VERIFIED
“Tapptitude has not only helped us shift from a limited SMS solution to robust mobile apps, but they've become a key part of the Wellory team over the past year. Each member of the team takes ownership and pride in their work, helping us continue building a thoughtful, quality product. They go the extra mile for us and with us, and we're proud to call them our team.“ Read more
Anonymous
Co-Founder & CPO at Wellory
VERIFIED
“Tapptitude has not only helped us shift from a limited SMS solution to robust mobile apps, but they've become a key part of the Wellory team over the past year. Each member of the team takes ownership and pride in their work, helping us continue building a thoughtful, quality product. They go the extra mile for us and with us, and we're proud to call them our team.“ Read more
Anonymous
Co-Founder & CPO at Wellory
VERIFIED
“Tapptitude has not only helped us shift from a limited SMS solution to robust mobile apps, but they've become a key part of the Wellory team over the past year. Each member of the team takes ownership and pride in their work, helping us continue building a thoughtful, quality product. They go the extra mile for us and with us, and we're proud to call them our team.“ Read more
Anonymous
Co-Founder & CPO at Wellory
VERIFIED
Team Structure
Client Team
Daily point of contact
Co-founder, CPO, COO
Jeni Fahy
Project stakeholder
Co-founder, CEO
Emily Hochman
The client stakeholders at Wellory were working closely with the team at Tapptitude
Vendor Team
Governance
1 x Product Manager
Production
2 x Full Stack / Backend developers
Production
2 x iOS developers
Production
2 x Android Developers
Production
2 x QA Engineer
Production
1 x Product Designer
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