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Ontapp needed two apps to respond to the two user personas that would be using the product.

Both would be using a dark user interface in order to accommodate the use of the app in clubs and bars, as well as during the night. The dark interface would also suggest a premium service and not distract from the in-venue drinks and menu.


Solution

A venue’s menu is built with discoverability and findability in mind
Items are grouped in food and drinks categories so they can be easily browsed. At the same time, a customer who has an order in mind can easily search for a drink or something to eat

The user has full control over their order
The order widget at the bottom allows users to always see the order and change the quantity of their items. Moreso, the user can re-order their drinks easily and this reduces the time needed to place an order.

Google Pay and Apple Pay
Users can pay their orders fast in the app due to the integration with Apple Pay and Google Pay. As an alternative, users can store their card details and pay with one of their cards directly through the app.


From our first conversations, we knew that the applications would be mostly used in venues with scarce lighting setups. This led us to go with a look that wouldn’t leave an afterimage burned into the users’ retina, and wouldn’t attract unnecessary attention when someone was using the app.

Color coding and highlighting main focus areas were the trump cards that allowed us to design an app that is easy to browse and self explanatory from the first order made.


Styleguide

Ontapp & Tapptitude have won Best Food / Restaurant App Development Project at App Developer Awards 2021.


Award

We are delighted to win the award for the Best Food/Restaurant App development project. The team have worked really hard to get the app to this point and we will continue to build and improve with each iteration of the app. This award provides us with some recognition of what we have achieved so far and we look forward to hopefully winning many more.

***** *****

Founder & CEO

Anonymous

Learn how Tapptitude worked with OnTapp and how they can support your RetailTech product and team.

Tapptitude Success Story in RetailTech for OnTapp - A case study | 2024

Ontapp is an in-venue order management product for hospitality businesses.

Both easy to use for customers and employees and beautifully engineered to work leanly, Ontapp creates smoother workflows in any restaurant, bar or cafe it is implemented in.


About

The product idea started as a solution to reduce drink ordering time and to make the whole process a bit simpler for clients.

Due to the coronavirus pandemic, the focus of the app broadened, leading to more sophisticated objectives:
•     to create a tool for venues that enables customers to order food and drinks quickly and efficiently,
•     at the same time, to help the business staff provide great service and reduce their need to prolonged personal contact with a large number of people.


Challenge

The client stakeholders at OnTapp were working closely with the team at Tapptitude

Award-winning In-venue Ordering app

Tapptitude

The entire team did a very good job on the project and managed to release a product that helped businesses get through a difficult period (the pandemic). The experience that Andrew has in this field helped us build a solution that is loved by the owners, employees and customers of venues. I’m thankful for being part of this team and proud of the work that we did and continue doing with each iteration of the app.