A joint-venture to create a local premium taxi service app
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About
Boost Taxi is an internal product of Tapptitude, soft-launched in the local market, in Cluj-Napoca, that offers a premium service with hand picked drivers and premium cars. Read more
CASE STUDY DETAILS
Boost Taxi
Venture builder
Cluj-Napoca, Romania
Project work
6 - 10 people
6 - 9 Months
€50 - 250K
Agile
FOCUS AREA
Challenge, approach, and impact
Market Saturation and Competition
The local taxi market, as well as with the fresh competition from ridesharing services Uber and Bolt, was extremely competitive.
Bring an MVP to market
We needed a quick way to test the concept and positioning into the market.
Driver Onboarding and Training
Although most of the drivers were already app-savvy, we needed to onboard and train them on this new app.
Testimonials
“The challenge of conducting customer discovery in both the passenger and driver segments of the taxi industry was exhilarating. The taxi service landscape, as we all know, is highly competitive and often resistant to change. However, this challenge only fueled our determination to uncover valuable insights. Speaking directly with taxi clients and drivers opened up a world of perspectives I had never considered. It was like peeling back the layers of an onion – each conversation revealed deeper insights into their needs, pain points, and aspirations. Engaging with taxi clients allowed me to understand the diverse preferences and expectations they had for a premium taxi service. Their stories and feedback were instrumental in shaping our app's user experience, from booking convenience to safety features.“ Read more
Anonymous
Product Consultant
VERIFIED
“The challenge of conducting customer discovery in both the passenger and driver segments of the taxi industry was exhilarating. The taxi service landscape, as we all know, is highly competitive and often resistant to change. However, this challenge only fueled our determination to uncover valuable insights. Speaking directly with taxi clients and drivers opened up a world of perspectives I had never considered. It was like peeling back the layers of an onion – each conversation revealed deeper insights into their needs, pain points, and aspirations. Engaging with taxi clients allowed me to understand the diverse preferences and expectations they had for a premium taxi service. Their stories and feedback were instrumental in shaping our app's user experience, from booking convenience to safety features.“ Read more
Anonymous
Product Consultant
VERIFIED
“The challenge of conducting customer discovery in both the passenger and driver segments of the taxi industry was exhilarating. The taxi service landscape, as we all know, is highly competitive and often resistant to change. However, this challenge only fueled our determination to uncover valuable insights. Speaking directly with taxi clients and drivers opened up a world of perspectives I had never considered. It was like peeling back the layers of an onion – each conversation revealed deeper insights into their needs, pain points, and aspirations. Engaging with taxi clients allowed me to understand the diverse preferences and expectations they had for a premium taxi service. Their stories and feedback were instrumental in shaping our app's user experience, from booking convenience to safety features.“ Read more
Anonymous
Product Consultant
VERIFIED
“The challenge of conducting customer discovery in both the passenger and driver segments of the taxi industry was exhilarating. The taxi service landscape, as we all know, is highly competitive and often resistant to change. However, this challenge only fueled our determination to uncover valuable insights. Speaking directly with taxi clients and drivers opened up a world of perspectives I had never considered. It was like peeling back the layers of an onion – each conversation revealed deeper insights into their needs, pain points, and aspirations. Engaging with taxi clients allowed me to understand the diverse preferences and expectations they had for a premium taxi service. Their stories and feedback were instrumental in shaping our app's user experience, from booking convenience to safety features.“ Read more
Anonymous
Product Consultant
VERIFIED
“The challenge of conducting customer discovery in both the passenger and driver segments of the taxi industry was exhilarating. The taxi service landscape, as we all know, is highly competitive and often resistant to change. However, this challenge only fueled our determination to uncover valuable insights. Speaking directly with taxi clients and drivers opened up a world of perspectives I had never considered. It was like peeling back the layers of an onion – each conversation revealed deeper insights into their needs, pain points, and aspirations. Engaging with taxi clients allowed me to understand the diverse preferences and expectations they had for a premium taxi service. Their stories and feedback were instrumental in shaping our app's user experience, from booking convenience to safety features.“ Read more
Anonymous
Product Consultant
VERIFIED
“The challenge of conducting customer discovery in both the passenger and driver segments of the taxi industry was exhilarating. The taxi service landscape, as we all know, is highly competitive and often resistant to change. However, this challenge only fueled our determination to uncover valuable insights. Speaking directly with taxi clients and drivers opened up a world of perspectives I had never considered. It was like peeling back the layers of an onion – each conversation revealed deeper insights into their needs, pain points, and aspirations. Engaging with taxi clients allowed me to understand the diverse preferences and expectations they had for a premium taxi service. Their stories and feedback were instrumental in shaping our app's user experience, from booking convenience to safety features.“ Read more
Anonymous
Product Consultant
VERIFIED
Team Structure
Client Team
Project stakeholder
Joint-Venture Company
***** *****
The client stakeholders at Boost Taxi were working closely with the team at Tapptitude
Agency Team
Governance
1 x Product Manager
Production
2 x Fullstack Developers
Production
3 x Mobile Developers
Production
2 x Quality Assurance
Production
1 x Product Designer
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