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We ran customer discovery interviews to understand if there is room for Boost Taxi's offering in the market. 


Market Research

We adopted a user-centered design approach to create a mobile app that prioritized the needs and preferences of both passengers and drivers. This included iterative feedback loops with actual users to refine the app's functionality and interface.


User-Centered Design

We designed an intuitive mobile app with a clean interface, enabling passengers to book rides with ease. Features like real-time tracking, in-app payments, and a rating system enhanced the user experience


User-Friendly Mobile App

After a few rounds of iterations on the product and efforts to increase the number of taxi drivers with premium cars that were present on the platform, we consider that the product has been validated by the market (as a niched, premium taxi service). 


Successful market validation and product scaling

Learn how Tapptitude worked with Boost Taxi and how they can support your Transportation & Smart Mobility product and team.

Tapptitude Success Story in Transportation & Smart Mobility for Boost Taxi - A case study | 2024

The local taxi market, as well as with the fresh competition from ridesharing services Uber and Bolt, was extremely competitive. 


Market Saturation and Competition

We needed a quick way to test the concept and positioning into the market.


Bring an MVP to market

Although most of the drivers were already app-savvy, we needed to onboard and train them on this new app. 


Driver Onboarding and Training

The client stakeholders at Boost Taxi were working closely with the team at Tapptitude

A joint-venture to create a local premium taxi service app

Tapptitude

The challenge of conducting customer discovery in both the passenger and driver segments of the taxi industry was exhilarating.

The taxi service landscape, as we all know, is highly competitive and often resistant to change. However, this challenge only fueled our determination to uncover valuable insights. Speaking directly with taxi clients and drivers opened up a world of perspectives I had never considered. It was like peeling back the layers of an onion – each conversation revealed deeper insights into their needs, pain points, and aspirations.

Engaging with taxi clients allowed me to understand the diverse preferences and expectations they had for a premium taxi service. Their stories and feedback were instrumental in shaping our app's user experience, from booking convenience to safety features.