About

James Marketing Amplifier is a marketing automation web app dedicated to small law firms. The purpose is to help them improve their marketing to obtain more and better clients. James Marketing Amplifier offers a high-value law content which can be sent to segmented clients through email campaigns. With this online tool, law firms receive more signups from their website, acquire customers through referrals, grow and improve educational content. Read more

CASE STUDY DETAILS

James Publishing

Consultancy

Costa Mesa, United States

Project work

6 - 10 people

3 - 6 Months

€50 - 250K

Agile

FOCUS AREA

Challenge, approach, and impact

BRANDED DOCUMENTS James Marketing Amplifier provides high-value legal content through personalized files. Each document is branded with subscribers' data and logos to positively impact brand image. YOUR LIBRARY Library section allows JMA managers to properly sort and categorize the files depending on type, topic or length and assign it to proper subscribers. Status of each file can be easily reviewed, so updating a large number of files or checking for custom document versions can be done in just a few steps. CLIENT LIFECYCLE Another way of reaching customers for subscribers is using campaigns curated by JMA staff. Responsive board allows for segmenting contacts into groups, so only the appropriate content is being sent. Thanks to robust Drip integration subscribers can be sure that the content will reach correct people. USER & ADMIN PANEL Through the User Panel (also called Customer Portal), subscribers can view available content documents and control the sending of individual emails. Managers with proper permissions can add new customers, and by using the drag & drop method, determine in which column a particular client should be located. STATISTICS Thanks to the statistics in the Admin Panel, Managers can analyze the efficiency of the application and monitor user activity. Through the Dashboard, they can view numbers of logins, length of sessions, or the ratio of total emails sent to documents opened. Data can be sorted by specializations, managers or selected time ranges, and exported to the CSV file which allows for even more in depth analysis. CONVENTION SERVER Convention server is a feature in the form of an add-on to legal websites that enables the creation of special libraries with branded company materials for visitors to download. This feature can be personalized according to the individual needs of JMA's clients. In addition, the convention server provides an alternative distribution channel for documentation generated on our client's side.

Testimonials

Two blue lines

“After speaking with several development agencies, we retained Railwaymen to turn our raw idea into first a clickable prototype for which we could obtain customer feedback, and second, into functioning software. They handled 100% of the design and development. Railwaymen is a first class, high-quality operation which charges reasonable rates and does great work. We are extremely happy with the relationship, and plan to stay with Railwaymen through future versions of the software. Creative design and problem-solving have had the biggest impact on my impression. But the unwavering support and patience of their team is a close second.“ Read more

Anonymous

Co-Founder at James Publishing

VERIFIED

Two blue lines

“After speaking with several development agencies, we retained Railwaymen to turn our raw idea into first a clickable prototype for which we could obtain customer feedback, and second, into functioning software. They handled 100% of the design and development. Railwaymen is a first class, high-quality operation which charges reasonable rates and does great work. We are extremely happy with the relationship, and plan to stay with Railwaymen through future versions of the software. Creative design and problem-solving have had the biggest impact on my impression. But the unwavering support and patience of their team is a close second.“ Read more

Anonymous

Co-Founder at James Publishing

VERIFIED

Two blue lines

“After speaking with several development agencies, we retained Railwaymen to turn our raw idea into first a clickable prototype for which we could obtain customer feedback, and second, into functioning software. They handled 100% of the design and development. Railwaymen is a first class, high-quality operation which charges reasonable rates and does great work. We are extremely happy with the relationship, and plan to stay with Railwaymen through future versions of the software. Creative design and problem-solving have had the biggest impact on my impression. But the unwavering support and patience of their team is a close second.“ Read more

Anonymous

Co-Founder at James Publishing

VERIFIED

Two blue lines

“After speaking with several development agencies, we retained Railwaymen to turn our raw idea into first a clickable prototype for which we could obtain customer feedback, and second, into functioning software. They handled 100% of the design and development. Railwaymen is a first class, high-quality operation which charges reasonable rates and does great work. We are extremely happy with the relationship, and plan to stay with Railwaymen through future versions of the software. Creative design and problem-solving have had the biggest impact on my impression. But the unwavering support and patience of their team is a close second.“ Read more

Anonymous

Co-Founder at James Publishing

VERIFIED

Two blue lines

“After speaking with several development agencies, we retained Railwaymen to turn our raw idea into first a clickable prototype for which we could obtain customer feedback, and second, into functioning software. They handled 100% of the design and development. Railwaymen is a first class, high-quality operation which charges reasonable rates and does great work. We are extremely happy with the relationship, and plan to stay with Railwaymen through future versions of the software. Creative design and problem-solving have had the biggest impact on my impression. But the unwavering support and patience of their team is a close second.“ Read more

Anonymous

Co-Founder at James Publishing

VERIFIED

Two blue lines

“After speaking with several development agencies, we retained Railwaymen to turn our raw idea into first a clickable prototype for which we could obtain customer feedback, and second, into functioning software. They handled 100% of the design and development. Railwaymen is a first class, high-quality operation which charges reasonable rates and does great work. We are extremely happy with the relationship, and plan to stay with Railwaymen through future versions of the software. Creative design and problem-solving have had the biggest impact on my impression. But the unwavering support and patience of their team is a close second.“ Read more

Anonymous

Co-Founder at James Publishing

VERIFIED

Team Structure

Client Team

Project stakeholder

*****

Co-Founder

***** *****

The client stakeholders at James Publishing were working closely with the team at Railwaymen

Client logo

Agency Team

Production

2 x Backend Developer

Production

2 x Frontend Developer

Governance

1 x Project Management

Production

1 x UX/UI Designer

Production

1 x Quality Assurance

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