James Marketing Amplifier
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About
James Marketing Amplifier is a marketing automation web app dedicated to small law firms. The purpose is to help them improve their marketing to obtain more and better clients. James Marketing Amplifier offers a high-value law content which can be sent to segmented clients through email campaigns. With this online tool, law firms receive more signups from their website, acquire customers through referrals, grow and improve educational content. Read more
CASE STUDY DETAILS
James Publishing
Consultancy
Costa Mesa, United States
Project work
6 - 10 people
3 - 6 Months
Between €50k-€100k
Agile
FOCUS AREA
Challenge, approach, and impact
THE FEATURES
BRANDED DOCUMENTS
James Marketing Amplifier provides high-value legal content through personalized files. Each document is branded with subscribers' data and logos to positively impact brand image.
YOUR LIBRARY
Library section allows JMA managers to properly sort and categorize the files depending on type, topic or length and assign it to proper subscribers. Status of each file can be easily reviewed, so updating a large number of files or checking for custom document versions can be done in just a few steps.
CLIENT LIFECYCLE
Another way of reaching customers for subscribers is using campaigns curated by JMA staff. Responsive board allows for segmenting contacts into groups, so only the appropriate content is being sent. Thanks to robust Drip integration subscribers can be sure that the content will reach correct people.
USER & ADMIN PANEL
Through the User Panel (also called Customer Portal), subscribers can view available content documents and control the sending of individual emails. Managers with proper permissions can add new customers, and by using the drag & drop method, determine in which column a particular client should be located.
STATISTICS
Thanks to the statistics in the Admin Panel, Managers can analyze the efficiency of the application and monitor user activity. Through the Dashboard, they can view numbers of logins, length of sessions, or the ratio of total emails sent to documents opened. Data can be sorted by specializations, managers or selected time ranges, and exported to the CSV file which allows for even more in depth analysis.
CONVENTION SERVER
Convention server is a feature in the form of an add-on to legal websites that enables the creation of special libraries with branded company materials for visitors to download. This feature can be personalized according to the individual needs of JMA's clients. In addition, the convention server provides an alternative distribution channel for documentation generated on our client's side.
YOUR LIBRARY
Library section allows JMA managers to properly sort and categorize the files depending on type, topic or length and assign it to proper subscribers. Status of each file can be easily reviewed, so updating a large number of files or checking for custom document versions can be done in just a few steps.
Additionally, library templates allow for a quick and automated way of assigning content to subscribers.
CLIENT LIFECYCLE
Another way of reaching customers for subscribers is using campaigns curated by JMA staff. Responsive board allows for segmenting contacts into groups, so only the appropriate content is being sent. Thanks to robust Drip integration subscribers can be sure that the content will reach correct people. Segmentation of the clients helps to engage them effectively by matching relevant content. The automatic email system will contact the person after adding a name and email address
USER & ADMIN PANEL
Through the User Panel (also called Customer Portal), subscribers can view available content documents and control the sending of individual emails. Managers with proper permissions can add new customers, and by using the drag & drop method, determine in which column a particular client should be located.
James Marketing Amplifier Managers can add new subscribers and upload new files directly to the library.
STATISTICS
Thanks to the statistics in the Admin Panel, Managers can analyze the efficiency of the application and monitor user activity. Through the Dashboard, they can view numbers of logins, length of sessions, or the ratio of total emails sent to documents opened. Data can be sorted by specializations, managers or selected time ranges, and exported to the CSV file which allows for even more in depth analysis.
CONVENTION SERVER
Convention server is a feature in the form of an add-on to legal websites that enables the creation of special libraries with branded company materials for visitors to download. This feature can be personalized according to the individual needs of JMA’s clients. In addition, the convention server provides an alternative distribution channel for documentation generated on our client’s side.
Testimonials
“After speaking with several development agencies, we retained Railwaymen to turn our raw idea into first a clickable prototype for which we could obtain customer feedback, and second, into functioning software. They handled 100% of the design and development. Railwaymen is a first class, high-quality operation which charges reasonable rates and does great work. We are extremely happy with the relationship, and plan to stay with Railwaymen through future versions of the software. Creative design and problem-solving have had the biggest impact on my impression. But the unwavering support and patience of their team is a close second.“ Read more
Anonymous
Co-Founder at James Publishing
VERIFIED
“After speaking with several development agencies, we retained Railwaymen to turn our raw idea into first a clickable prototype for which we could obtain customer feedback, and second, into functioning software. They handled 100% of the design and development. Railwaymen is a first class, high-quality operation which charges reasonable rates and does great work. We are extremely happy with the relationship, and plan to stay with Railwaymen through future versions of the software. Creative design and problem-solving have had the biggest impact on my impression. But the unwavering support and patience of their team is a close second.“ Read more
Anonymous
Co-Founder at James Publishing
VERIFIED
“After speaking with several development agencies, we retained Railwaymen to turn our raw idea into first a clickable prototype for which we could obtain customer feedback, and second, into functioning software. They handled 100% of the design and development. Railwaymen is a first class, high-quality operation which charges reasonable rates and does great work. We are extremely happy with the relationship, and plan to stay with Railwaymen through future versions of the software. Creative design and problem-solving have had the biggest impact on my impression. But the unwavering support and patience of their team is a close second.“ Read more
Anonymous
Co-Founder at James Publishing
VERIFIED
“After speaking with several development agencies, we retained Railwaymen to turn our raw idea into first a clickable prototype for which we could obtain customer feedback, and second, into functioning software. They handled 100% of the design and development. Railwaymen is a first class, high-quality operation which charges reasonable rates and does great work. We are extremely happy with the relationship, and plan to stay with Railwaymen through future versions of the software. Creative design and problem-solving have had the biggest impact on my impression. But the unwavering support and patience of their team is a close second.“ Read more
Anonymous
Co-Founder at James Publishing
VERIFIED
“After speaking with several development agencies, we retained Railwaymen to turn our raw idea into first a clickable prototype for which we could obtain customer feedback, and second, into functioning software. They handled 100% of the design and development. Railwaymen is a first class, high-quality operation which charges reasonable rates and does great work. We are extremely happy with the relationship, and plan to stay with Railwaymen through future versions of the software. Creative design and problem-solving have had the biggest impact on my impression. But the unwavering support and patience of their team is a close second.“ Read more
Anonymous
Co-Founder at James Publishing
VERIFIED
“After speaking with several development agencies, we retained Railwaymen to turn our raw idea into first a clickable prototype for which we could obtain customer feedback, and second, into functioning software. They handled 100% of the design and development. Railwaymen is a first class, high-quality operation which charges reasonable rates and does great work. We are extremely happy with the relationship, and plan to stay with Railwaymen through future versions of the software. Creative design and problem-solving have had the biggest impact on my impression. But the unwavering support and patience of their team is a close second.“ Read more
Anonymous
Co-Founder at James Publishing
VERIFIED
Team Structure
Client Team
Project stakeholder
Co-Founder
***** *****
Agency Team
Production
2 x Backend Developer
Production
2 x Frontend Developer
Governance
1 x Project Management
Production
1 x UX/UI Designer
Production
1 x Quality Assurance