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Scalable Architecture: We began by designing a highly scalable architecture to accommodate the vast amount of data the platform would handle. This involved selecting appropriate databases, optimizing data retrieval methods, and ensuring the system's ability to scale with growing user numbers and data demands.

User-Centric Design: To address the user's needs for portfolio tracking and trading, we conducted extensive user research and designed an intuitive user interface. We focused on creating interactive charts, graphs, and heatmaps for portfolio analysis while simplifying the trading process.

Advanced Analytics: We integrated advanced analytics tools to provide users with real-time insights into their portfolios. This included features like risk assessment, performance tracking, and customizable alerts to keep users informed about market changes.


Approach points

High-Performance Platform: Our team successfully implemented a high-performance platform capable of handling 50 million daily data points. This was achieved by optimizing database queries, employing data caching strategies, and utilizing cloud-based resources to ensure scalability.

User-Friendly Interface: The user interface was designed with a focus on user-friendliness and accessibility. Users could track their portfolios using interactive charts, graphs, and heatmaps, providing them with a comprehensive view of their investments.

Trading Integration: We integrated trading functionalities into the platform, enabling users to execute crypto and stock trades seamlessly. This required robust security measures and real-time data feeds to support timely and accurate trading decisions.


Solution points

Scalable Performance: The platform successfully handled the massive daily data load of 50 million data points, ensuring smooth performance even during peak usage periods. Users experienced minimal latency and quick data retrieval.

User Satisfaction: The user-centric design and intuitive interface received positive feedback from users. They appreciated the ease of portfolio tracking, powerful analytics, and the ability to execute trades without leaving the platform.

Market Insights: Users benefited from the advanced analytics tools, gaining valuable insights into their portfolios' performance and market trends. This empowered them to make informed investment decisions.


Outcome points

Increased User Engagement: The platform's user-friendly design and comprehensive features led to increased user engagement and retention. Users spent more time on the platform, resulting in higher user satisfaction and a growing user base.

Enhanced Revenue Streams: By integrating trading functionalities, the platform created new revenue streams through transaction fees and premium features. This diversified income sources and contributed to the platform's financial success.

Competitive Advantage: The platform's robust performance, user-centric design, and advanced analytics positioned our client as a formidable player in the crypto and stock market tracking and trading industry. They gained a competitive advantage and expanded their market presence.


User engagement, revenue streams and competitive advantage

Working with the team over at Nortik has been a great experience.

They helped me understand what is possible in terms of technical implementations and even managed to develop certain features that were at first impossible to achieve.

At one point the platform held over 50 million data points daily, and it's safe to say that it is not an easy task to develop a system that can withstand this kind of load.

Nortik managed to create a strong microservice architecture from the start which led us to ultimately become the 3rd product of the day on Product Hunt.

***** *****

Co-founder & CEO

Anonymous

Learn how Nortik Software Solutions worked with Seed to Series A Startup clients and how they can support your FinTech product and team.

Nortik Software Solutions Success Story in FinTech for Seed to Series A Startup - A case study | 2024

The primary challenge for this project was to develop a comprehensive crypto and stock market portfolio tracking and trading platform capable of handling a substantial volume of data—50 million data points on a daily level. Additionally, the platform needed to provide users with a range of features, including trading capabilities, portfolio tracking using charts, graphs, and heatmaps, as well as the ability to organize their portfolios into groups effectively.


Develop a strongly supported and scalable software architecture that can handle a high real-time load

The client stakeholders worked closely with the team at Nortik Software Solutions

Crypto & Stock Trading Platform

Nortik Software Solutions

Working on this product was a big challenge and one of the first products that required our agency to push through the initial limits we thought were set.

After almost 3 years of development, we managed to launch the product on ProductHunt and earn the #3 Product of the Day award!

Since the product was very early for its market, we didn't have any competition we could look up to, so it was a big challenge to deeply understand the customer's needs that ultimately we managed to successfully achieve.

Because of this, we needed to conduct constant research and even develop our own internal tools in order to achieve certain goals that we've set.

It was a pleasure working on this product since it helped us sharpen our skillset and constantly work on something that is truly a "cutting-edge" platform.