About
Rooted in Swedish history, Swedbank is a modern bank with a large footprint in the Baltics, serving over 3 million customers. However, rising competition from FinTech disruptors prompted a need for digital transformation. The solution? An extensive overhaul of their mobile apps, grounded in comprehensive user research, refined UI/UX design, and development of a robust mobile infrastructure tailored for both iOS and Android platforms.
Challenge, approach, and impact
Staying Resilient Amidst FinTech Disruption
In an ever-evolving financial ecosystem, our client found themselves in the midst of aggressive competition from emerging FinTech startups. These disruptors were rapidly attracting customers with their innovative digital solutions. The challenge for Swedbank was to devise effective strategies to retain their customer base and secure their market position amidst this relentless wave of digital innovation.
Orchestrating a Mobile Digital Transformation
While Swedbank acknowledged the critical role of digitization in contemporary banking, implementing this understanding into a successful mobile application strategy posed a significant challenge. This digital transition required detailed planning and precise execution. The challenge involved not only the incorporation of new technology into existing systems but also ensuring a seamless, user-friendly upgrade that added substantial value to their customers' banking experience.
How we built
Testimonials
Anonymous
Tech Lead, Swedbank
“Mooncascade’s highly professional team of UX and iOS experts helped Swedbank through a challenging journey of mobile application redesign. They supported us from concept ideation up until successful MVP implementation stages. A truly agile and extremely flexible customer-centric team.“
Team structure
Client team
Nadia Mihnjan
Mobile Team Manager
Daily point of contact
The client stakeholders at Swedbank were working closely with the team at Mooncascade
Agency team
2 x UI/UX Designer
Production
2 x iOS Developer
Production
2 x Android Developer
Production
1 x Project Manager
Governance