About

My Waffle is an innovative iOS app designed to streamline personal data organization. Utilizing AI technology, it effortlessly categorizes and manages diverse data, such as health records, banking information, and hobbies, enhancing users' productivity. The app's intuitive interface and robust features make it a valuable tool for efficient data management. Read more

CASE STUDY DETAILS

My Waffle

Seed to Series A Startup

Madrid, Spain

Project work

6 - 10 people

9 - 12 Months

€50 - 250K

Agile

FOCUS AREA

Challenge, approach, and impact

  • Product-Market Fit and Competitive Advantage

    The challenge was to establish a unique value proposition for My Waffle in a market saturated with productivity and data organization apps. Initial hurdles included the absence of comprehensive market research and a clear value proposition. This necessitated validating the product idea and assessing its feasibility.

  • Multisource Data Integration

    My Waffle required synchronizing vast amounts of data at the application level, which added complexity to development. Additionally, the app needed to integrate with various external services, demanding a framework capable of accommodating multiple SDKs and future scalability.

  • Choosing Between Native vs. Cross-Platform

    Deciding between native and cross-platform app development was critical. Factors considered included the importance of an offline mode, rapid feature development, complex integrations, and business logic. The choice to go cross-platform and the selection of React Native were pivotal decisions.

  • Data Security and Privacy Compliance

    Ensuring data security and compliance with privacy regulations was a critical challenge. Users expressed concerns about sharing personal information, requiring robust security measures and clear communication regarding data protection.

Testimonials

Two blue lines

“Miquido’s specialists were invaluable in refining features, validating with users, and designing the right tech stack. Their communication and trustworthiness made a significant impact.“ Read more

Anonymous

CEO & Co-founder at My Waffle

VERIFIED

Two blue lines

“Miquido’s specialists were invaluable in refining features, validating with users, and designing the right tech stack. Their communication and trustworthiness made a significant impact.“ Read more

Anonymous

CEO & Co-founder at My Waffle

VERIFIED

Two blue lines

“Miquido’s specialists were invaluable in refining features, validating with users, and designing the right tech stack. Their communication and trustworthiness made a significant impact.“ Read more

Anonymous

CEO & Co-founder at My Waffle

VERIFIED

Two blue lines

“Miquido’s specialists were invaluable in refining features, validating with users, and designing the right tech stack. Their communication and trustworthiness made a significant impact.“ Read more

Anonymous

CEO & Co-founder at My Waffle

VERIFIED

Two blue lines

“Miquido’s specialists were invaluable in refining features, validating with users, and designing the right tech stack. Their communication and trustworthiness made a significant impact.“ Read more

Anonymous

CEO & Co-founder at My Waffle

VERIFIED

Two blue lines

“Miquido’s specialists were invaluable in refining features, validating with users, and designing the right tech stack. Their communication and trustworthiness made a significant impact.“ Read more

Anonymous

CEO & Co-founder at My Waffle

VERIFIED

Team Structure

Client Team

Project stakeholder

Co-founder

The client stakeholders at My Waffle were working closely with the team at Miquido

Client logo

Agency Team

Governance

1 x Project Manager

Production

1 x QA Engineer

Production

2 x Backend developers

Production

2 x React Native Developer

Production

1 x Designer

Similar Case Studies

Slide 1 of 0
    Slide 1 of 0
      Slide 1 of 0