Mydonna - Revolutionizing Women's Health E-Commerce
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About
higroup's collaboration with Donna My Personal Pharmacy resulted in Mydonna, a platform focused on women's health. Offering products for period discomfort, pregnancy, fertility, and wellness, it includes a blog "Dear Donna," and quizzes for personalized recommendations. The site integrates e-commerce technologies like Hygraph, BigCommerce, Stripe, and DotDigital for a seamless, secure shopping experience. Read more
CASE STUDY DETAILS
Donna My Personal Pharmacy (Medis d.o.o.)
Enterprise/Corporation
Ljubljana, Slovenia
Project work
6 - 10 people
3 - 6 Months
€50 - 250K
Scrum
FOCUS AREA
Challenge, approach, and impact
Comprehensive Women's Health E-Commerce Platform
Developing a versatile platform that provides an all-encompassing range of women's health products.
Integrating Multiple E-Commerce Technologies
Seamlessly integrating various technologies: Hygraph for content management, BigCommerce for e-commerce operations, Stripe for payment processing, and DotDigital for marketing automation.
Personalized Shopping Experience
Creating a personalized shopping experience with quizzes and tailored content, encouraging informed product choices.
Ensuring Data Security and Payment Safety
Upholding the highest standards of data security and payment safety, critical in e-commerce platforms handling sensitive health information.
Streamlining User Experience and Navigation
Designing an intuitive user interface that simplifies navigation and purchasing processes.
Testimonials
“Partnering with Donna My Personal Pharmacy to develop the Mydonna platform was a groundbreaking endeavor. Integrating advanced e-commerce technologies such as Hygraph, BigCommerce, Stripe, and DotDigital not only challenged us but also enhanced our capabilities in creating sophisticated online retail solutions. This collaboration allowed us to push the boundaries of e-commerce in women's health, delivering a platform that is as secure and efficient as it is user-friendly. We are proud to have played a pivotal role in elevating the online shopping experience for women's health products.“ Read more
Anonymous
Head of Product & Project Management
VERIFIED
“Partnering with Donna My Personal Pharmacy to develop the Mydonna platform was a groundbreaking endeavor. Integrating advanced e-commerce technologies such as Hygraph, BigCommerce, Stripe, and DotDigital not only challenged us but also enhanced our capabilities in creating sophisticated online retail solutions. This collaboration allowed us to push the boundaries of e-commerce in women's health, delivering a platform that is as secure and efficient as it is user-friendly. We are proud to have played a pivotal role in elevating the online shopping experience for women's health products.“ Read more
Anonymous
Head of Product & Project Management
VERIFIED
“Partnering with Donna My Personal Pharmacy to develop the Mydonna platform was a groundbreaking endeavor. Integrating advanced e-commerce technologies such as Hygraph, BigCommerce, Stripe, and DotDigital not only challenged us but also enhanced our capabilities in creating sophisticated online retail solutions. This collaboration allowed us to push the boundaries of e-commerce in women's health, delivering a platform that is as secure and efficient as it is user-friendly. We are proud to have played a pivotal role in elevating the online shopping experience for women's health products.“ Read more
Anonymous
Head of Product & Project Management
VERIFIED
“Partnering with Donna My Personal Pharmacy to develop the Mydonna platform was a groundbreaking endeavor. Integrating advanced e-commerce technologies such as Hygraph, BigCommerce, Stripe, and DotDigital not only challenged us but also enhanced our capabilities in creating sophisticated online retail solutions. This collaboration allowed us to push the boundaries of e-commerce in women's health, delivering a platform that is as secure and efficient as it is user-friendly. We are proud to have played a pivotal role in elevating the online shopping experience for women's health products.“ Read more
Anonymous
Head of Product & Project Management
VERIFIED
“Partnering with Donna My Personal Pharmacy to develop the Mydonna platform was a groundbreaking endeavor. Integrating advanced e-commerce technologies such as Hygraph, BigCommerce, Stripe, and DotDigital not only challenged us but also enhanced our capabilities in creating sophisticated online retail solutions. This collaboration allowed us to push the boundaries of e-commerce in women's health, delivering a platform that is as secure and efficient as it is user-friendly. We are proud to have played a pivotal role in elevating the online shopping experience for women's health products.“ Read more
Anonymous
Head of Product & Project Management
VERIFIED
“Partnering with Donna My Personal Pharmacy to develop the Mydonna platform was a groundbreaking endeavor. Integrating advanced e-commerce technologies such as Hygraph, BigCommerce, Stripe, and DotDigital not only challenged us but also enhanced our capabilities in creating sophisticated online retail solutions. This collaboration allowed us to push the boundaries of e-commerce in women's health, delivering a platform that is as secure and efficient as it is user-friendly. We are proud to have played a pivotal role in elevating the online shopping experience for women's health products.“ Read more
Anonymous
Head of Product & Project Management
VERIFIED
Team Structure
Client Team
Project stakeholder
Head of Digital Marketing
Sanela Karabegovic Sinanovic
Daily point of contact
Project Manager
Tjasa Polsak Gavric
Project stakeholder
Head Of Digitalisation
Matej Kovacic
The client stakeholders at Donna My Personal Pharmacy (Medis d.o.o.) were working closely with the team at HiGroup
Agency Team
Governance
1 x CEO
Production
2 x Frontend Developer
Production
1 x Backend Developer
Production
1 x DevOps Engineer
Production
1 x QA Engineer
Production
1 x Project Manager
Governance
1 x CTO
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