World-leading customer first retail media platform
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About
Co-working with the core team on developing Automated workflows, AI-driven audiences and customer-centric measurement platform wich allows for greater collaboration between retailers, brands and agencies. Read more
CASE STUDY DETAILS
Dunnhumby
Enterprise/Corporation
London, United Kingdom
Team augmentation
1 - 5 people
3 - 6 Months
Between €100k-€150k
Agile
FOCUS AREA
Challenge, approach, and impact
Single point of access for complex ecommerce media ecosystems
For Retailers building their own retail media business is complex. The retail media ecosystem is highly fragmented, making platforms difficult and expensive to develop. This often means that the value of data gets trapped, with some third-party data platforms serving unusable data to brands and agencies, which undermines the point of a self-service platform.
Brands need a single point of access for all their measurement reporting to compare the relative performance of each channel, while retailers need a way to validate the long-term impact of Retail Media on the customer experience and sales.
The platform allows retailers to efficiently manage a complex ecosystem, unlocking the value of their data by making on-demand AI-based audiences easily accessible to CPGs, whilst still allowing the retailer to measure the true impact of media on their core business.
Testimonials
“DACdigital played a pivotal role in the development of Dunnhumby Sphere, an innovative retail media platform launched by leading retail science group Dunnhumby. Their expertise in software development contributed to the creation of an end-to-end solution that seamlessly integrates brand insights, audience targeting, media booking, forecasting, and measurement across various retail media channels. With their assistance, Dunnhumby Sphere empowers retailers to scale their retail media capabilities and maximize revenues while offering advertising partners enhanced collaboration opportunities. The platform, already utilized by Tesco in the UK, underscores DACdigital's commitment to delivering high-quality solutions that drive meaningful impact in the retail sector.“ Read more
T***** H.
Dunnhumby
VERIFIED
“DACdigital played a pivotal role in the development of Dunnhumby Sphere, an innovative retail media platform launched by leading retail science group Dunnhumby. Their expertise in software development contributed to the creation of an end-to-end solution that seamlessly integrates brand insights, audience targeting, media booking, forecasting, and measurement across various retail media channels. With their assistance, Dunnhumby Sphere empowers retailers to scale their retail media capabilities and maximize revenues while offering advertising partners enhanced collaboration opportunities. The platform, already utilized by Tesco in the UK, underscores DACdigital's commitment to delivering high-quality solutions that drive meaningful impact in the retail sector.“ Read more
T***** H.
Dunnhumby
VERIFIED
“DACdigital played a pivotal role in the development of Dunnhumby Sphere, an innovative retail media platform launched by leading retail science group Dunnhumby. Their expertise in software development contributed to the creation of an end-to-end solution that seamlessly integrates brand insights, audience targeting, media booking, forecasting, and measurement across various retail media channels. With their assistance, Dunnhumby Sphere empowers retailers to scale their retail media capabilities and maximize revenues while offering advertising partners enhanced collaboration opportunities. The platform, already utilized by Tesco in the UK, underscores DACdigital's commitment to delivering high-quality solutions that drive meaningful impact in the retail sector.“ Read more
T***** H.
Dunnhumby
VERIFIED
“DACdigital played a pivotal role in the development of Dunnhumby Sphere, an innovative retail media platform launched by leading retail science group Dunnhumby. Their expertise in software development contributed to the creation of an end-to-end solution that seamlessly integrates brand insights, audience targeting, media booking, forecasting, and measurement across various retail media channels. With their assistance, Dunnhumby Sphere empowers retailers to scale their retail media capabilities and maximize revenues while offering advertising partners enhanced collaboration opportunities. The platform, already utilized by Tesco in the UK, underscores DACdigital's commitment to delivering high-quality solutions that drive meaningful impact in the retail sector.“ Read more
T***** H.
Dunnhumby
VERIFIED
“DACdigital played a pivotal role in the development of Dunnhumby Sphere, an innovative retail media platform launched by leading retail science group Dunnhumby. Their expertise in software development contributed to the creation of an end-to-end solution that seamlessly integrates brand insights, audience targeting, media booking, forecasting, and measurement across various retail media channels. With their assistance, Dunnhumby Sphere empowers retailers to scale their retail media capabilities and maximize revenues while offering advertising partners enhanced collaboration opportunities. The platform, already utilized by Tesco in the UK, underscores DACdigital's commitment to delivering high-quality solutions that drive meaningful impact in the retail sector.“ Read more
T***** H.
Dunnhumby
VERIFIED
“DACdigital played a pivotal role in the development of Dunnhumby Sphere, an innovative retail media platform launched by leading retail science group Dunnhumby. Their expertise in software development contributed to the creation of an end-to-end solution that seamlessly integrates brand insights, audience targeting, media booking, forecasting, and measurement across various retail media channels. With their assistance, Dunnhumby Sphere empowers retailers to scale their retail media capabilities and maximize revenues while offering advertising partners enhanced collaboration opportunities. The platform, already utilized by Tesco in the UK, underscores DACdigital's commitment to delivering high-quality solutions that drive meaningful impact in the retail sector.“ Read more
T***** H.
Dunnhumby
VERIFIED
Team Structure
Client Team
Project stakeholder
Engineering Director
T*** D
Daily point of contact
Client Integration Director
D*** B
Agency Team
Governance
1 x Delivery Manager
Production
2 x Devops Engineer
Production
3 x Frontend Developer
Production
3 x Backend Engineer
Production
2 x Fullstack Developer
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