Partner with {keyword} or similar agencies in Europe and LATAM

We’ve started with one person (Senior Fullstack Developer) working on the project on our side, whose remarkable technical skills were highly appreciated by the customer. That’s why the client requested adding other experts, comprising mostly regular, mid and senior specialists, a team of juniors and frontend experts, as well as DevOps, .NET and QA automation specialists. Our team worked as part of the customer’s larger team.

To ensure optimal efficiency, we formed couple of teams, each with a maximum of six members as the bigger groups made cooperation challenging. Our team shared innovative ideas with the customer and recommended strategic modifications to optimize their operations.

The team put forth a lot of effort to make sure that every system was fully integrated and operating without a hitch, ensuring that users would have a simple and hassle-free experience when browsing and making purchases. Due to the changes, customers were able to purchase products from a single source, eliminating the need to navigate through multiple sites. 


A dedicated team to support the in-house development 

The Dunnhumby Sphere platform allows users to manage everything from brand insights to campaign billing through integrated modules, helping to unify audience targeting, media planning, forecasting and measurement across retail media channels . 

This way, they will be able to maximize revenue and contain costs and complexity, while advertising partners will benefit from greater collaboration and efficiency in planning, booking, measuring and paying for campaigns both online and in-store.

Dunnhumby Sphere is already used by Tesco to strengthen its retail media offering, complementing the recently launched Tesco Media and Insight platform in the UK.


Walmart, Carrefour and Tesco as the first customers of the platform!

DACdigital played a pivotal role in the development of Dunnhumby Sphere, an innovative retail media platform launched by leading retail science group Dunnhumby. Their expertise in software development contributed to the creation of an end-to-end solution that seamlessly integrates brand insights, audience targeting, media booking, forecasting, and measurement across various retail media channels. With their assistance, Dunnhumby Sphere empowers retailers to scale their retail media capabilities and maximize revenues while offering advertising partners enhanced collaboration opportunities. The platform, already utilized by Tesco in the UK, underscores DACdigital's commitment to delivering high-quality solutions that drive meaningful impact in the retail sector.

***** *****

Engineering Director

T***** H.

Learn how DAC.digital worked with Dunnhumby and how they can support your E-Commerce, Information Technology product and team.

DAC.digital Success Story in E-Commerce, Information Technology for Dunnhumby - A case study | 2024

For Retailers building their own retail media business is complex. The retail media ecosystem is highly fragmented, making platforms difficult and expensive to develop. This often means that the value of data gets trapped, with some third-party data platforms serving unusable data to brands and agencies, which undermines the point of a self-service platform.

Brands need a single point of access for all their measurement reporting to compare the relative performance of each channel, while retailers need a way to validate the long-term impact of Retail Media on the customer experience and sales.

The platform allows retailers to efficiently manage a complex ecosystem, unlocking the value of their data by making on-demand AI-based audiences easily accessible to CPGs, whilst still allowing the retailer to measure the true impact of media on their core business.


Single point of access for complex ecommerce media ecosystems 

World-leading customer first retail media platform

DAC.digital

Working with Dunnhumby on the development of Dunnhumby Sphere has been an exceptional experience for our team at DAC.digital. Dunnhumby's commitment to open communication and collaborative approach significantly contributed to the success of the project. From the initial stages of planning to the final delivery, Dunnhumby demonstrated a clear vision for the platform and provided valuable insights that helped us tailor our development efforts to meet their exact needs. Their responsiveness and willingness to engage in constructive dialogue ensured that any challenges were swiftly addressed, leading to a seamless development process. It's been a pleasure partnering with Dunnhumby, and we look forward to continued collaboration on future projects.