About
Roxoft partnered with Barrage to enhance their visual identity, incorporating a clean, abstract diamond motif into their logo and user interface. This redesign aligns with Roxoft's mission and values, distinguishing their brand in a competitive market and improving user experience with visually appealing elements.
Challenge, approach, and impact
Visual Identity Refresh
Update Roxoft's visual identity to better reflect the brand’s values and stand out in a competitive market. Incorporate a diamond, a sentimental symbol for Roxoft, in a clean and abstract manner within the visual elements.
User Interface Redesign
Redesign the user interface to enhance user experience and align visually with the brand’s mission. Create a UI that is not only visually appealing but also communicates effectively, ensuring it resonates with Roxoft’s professional and technological ethos.
Brand Differentiation
Ensure Roxoft’s brand is distinctly recognized amidst the saturated market of quality assurance services. Develop unique design elements that embody the brand’s core values while maintaining functionality and clarity in design.
How we built
Testimonials
Anonymous
Graphic, Web and UI/UX Designer - Team Lead in Digital Product Design, Barrage
“Our team redesigned and refreshed the UI and completed the visual identity, accepting clients' wishes and needs using clean and abstract elements. We achieved that the client's brand stands out in the oversaturated market by communicating their web in a visual language that matches their brand's values and mission with good and straightforward communication, relationships between vendor-client, and accepting the team's opinions.“
Team structure
Client team
***** *****
CEO, Roxoft
Project stakeholder
***** *****
Senior Software Development Engineer
Project stakeholder
The client stakeholders at Roxoft were working closely with the team at Barrage
Agency team
1 x Graphic, Web and UI/UX Designer - Digital Product Design Team Leader
Production
1 x UI/UX Designer
Production
1 x Frontend Developer
Production