About
Apatura, specializing in integrating information security into diverse systems, teamed up with Barrage to overhaul its brand identity. The new visual design for their public website not only enhances user engagement but also effectively communicates Apatura's core values, attracting and retaining customers while boosting market presence.
Challenge, approach, and impact
Brand Narrative Enhancement
Clearly convey Apatura's brand narrative to connect more effectively with its target audience. Existing brand elements did not fully communicate the company’s expertise and value in information security.
Customer Base Expansion
Attract a broader demographic of customers interested in sophisticated information security solutions. The current brand identity and website aesthetics were not effectively reaching potential new customers.
Visual Appeal Refresh
Refresh the visual elements of the brand to retain existing customers and attract new ones. Outdated visual design elements were potentially alienating modern users and diminishing brand appeal.
Website Redesign
Update the public website's visual design to improve user experience and engagement. The website needed a design that not only looked modern but also functioned seamlessly across various devices and platforms, reflecting the cutting-edge nature of Apatura’s services.
How we built
Testimonials
Anonymous
CIO, Barrage
“During the whole project, our team was able to apply knowledge and skills to come up with innovative UX/UI solutions. At the end of the project, it was rewarding to see our efforts pay off and the project completed successfully. We are proud to have been part of a project that had such a positive impact on the client and the whole industry. Apatura has been a great partner! Our collaboration has been beneficial to both companies, and we all look forward to continuing our work in the future!“
Team structure
Client team
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Information Security Consultant
Project stakeholder
***** *****
System Administrator
Project stakeholder
The client stakeholders at Apatura were working closely with the team at Barrage
Agency team
1 x Graphic, Web and UI/UX Designer - Digital Product Design Team Leader
Production
1 x Frontend developer
Production